Team Work Essay

What happened and why : Seagate is one of the largest digital content storage companies in the world and has business in about 15 countries around the world in Europe, Asia and the US ( ©2011 Seagate Technology LLC). To create the ultimate team-building experience, every year Seagate brings 250 high-performing employees to Queenstown, near Lake Wakatipu in New Zealand. This event tests all their physical and emotional boundaries of endurance (Max, 2006). This is a very popular program among Seagate employees and is known as â€Å"Eco Seagate†. The company spent a whopping sum of $9000 per person, and the goal of this exercise is to boost the employee morale, support office amity, and encourage teamwork (Max, 2006). Seagate’s CEO Watkins wanted participants to experience the intensity that distinguishes an informal group from a high performing team. He also wants to strengthen his company’s culture by reinforcing these norms and attitudes that encourage team work, perseverance and endurance. Why did I decide to write about this? I have been working for Seagate technology for about 10 years and have been witnessing this herculean effort of team building since 2001. I attended a scaled down version of Eco Seagate in early 2002, which was equally rigorous and challenging but gave me a new way of thinking about team dynamics. The current form of Eco Seagate is a week-long teambuilding program, which includes a 10-mile trek, 12-mile bike ride through mountain terrain, navigating about 3 miles in a kayak, rappelling down cliffs and more. The last day of the challenge combines these adventurous activities into one 25-mile (40 kilometers) race. On arrival in Queenstown, the 250 Seagate employees were divided into 50 teams of five people each; in most cases the team members had never met before and in some cases didn’t even speak the same language but were expected to work together to finish the Eco-challenge. This event, which some call a social experiment, is pet project of our CEO. Every year all 250 Eco Seagate participants learn a lifelong lesson about the importance of teamwork. He envisions Eco Seagate as a way to break down barriers, boost confidence and make company staffers’ better team players. â€Å"Some of you will learn about teamwork because you have a great team,† he says. Some of you will learn because your team is a disaster. † (Max, 2006). Were there outcomes positive or negative for the various parties in the situation? Certainly the outcome of this exercise is very positive for the company and Seagate’s staff. I would term this event as a mother of all team building exer cise ever executed by similar size company in the Silicon Valley. One must realize that this is an investment towards Social capital (McShane and Von Glinow, pp. 236). After this event Seagate not only achieves better team dynamics within their employees but would also get a stronger bonding between company and the employees. Mentoring and coaching, especially on an informal basis, help people build networks they need to work across corporate boundaries (Gratton & Erickson, 2007). I see one negative side of this elaborate team-building exercise. Two million dollar is a lot of money to be spent on a few individuals in a large company that has 45,000 employees worldwide. There are number of other ‘team building' programs that can achieve the same results if not better at a much lower cost. For me the main issue with this program is that you are going on a team building exercise without your immediate workgroup team. What would you do differently? Why? : As a manager, if I wanted to build a stronger team, I would take everyone in my team to such an exercise so that more cohesiveness and team skills development can be achieved across the board. Based on my own experience team building should be an ongoing process and programs of this kind only have a short-term impact. Rather than one massive/expensive exercise, I would suggest having more frequent low-cost programs that will help me to sustain my team over a long period of time. My learning related to this experience: Prior to going for Eco Seagate team building program, I had a feeling that I would work much better independently just like Scott commented. (Seagate Technology, 2007). My general feeling was that team work would be a burden to me and each person in the team would feel less responsible for contributing because others are present. Initially I suspected that people tend to slack off, or loaf, when they work in a group more than they do when working alone (McShane and Von Glinow, pp. 238). Later I concluded that I wouldn’t be able to complete that race by myself as the format of the race was very rigorous and everyone needs to perform multiple activities at the same time like treking, biking, navigating, map readings, searching for milestones and stretegic planning to overcome the obstacles faced during the race. I started this exercise with low levels of cohesiveness with other participants. That may be because we work in different locations and functional areas in Seagate, speaks different primary languages or we viewed the situation differently. Our five-person team size played a very important role to increase the cohesiveness in first four days of practice and familiarization phase (McShane & Von Glinow, pp. 242). Our diversity in knowledge and physical skills helped us to develop our team more effectively (McShane & Von Glinow, pp. 245). As a Manager I learned that I need to make sure that diversity is effectively managed in the team, because if it is not, it may lead to low cohesiveness. During four days of the acclimatization session we organized several informal team meetings and started with learning each other’s strengths and weaknesses. During practice sessions we challenged each other based on our weaknesses, which helped us to stretch ourselves beyond our normal physical capability. That was the first time I realized the power of Five â€Å"C† team member competency (McShane & Von Glinow, pp. 244). As part of our team building process we established several ground rules for the final day race and assigned team roles based on our strengths and willingness (McShane & Von Glinow, pp. 246-248). With the moral support of my team and several practice sessions of rock climbing and rappelling down the cliff, I could overcome my fear of heights and felt a little upbeat. When a group achieves noticeable and visible success, it contributes substantially to its feelings of cohesiveness and belongingness (McShane & Von Glinow, pp. 250). Since I know a few people who were coming from California, I expanded my network by leveraging them as brokers to â€Å"connect the separate team clusters† (Uzzi and Dunlap, pp. 56). Some of them actually became my social friends and one of them recently took me around for a quick sight-seeing tour of Amsterdam during my eight-hour layover at AMS Schiphol airport. Conclusion: Though we didn’t win the race, we successfully completed it about 50 minutes behind the first team that touched the finishing line. Overall experience was amazing and the skills that I learned at Eco Seagate are still contributing to my on-the-job effectiveness, including the ability to follow through on commitments to others, actively listen to team members, take responsibility for group successes or failures and give and accept the useful feedback that will help to improve the performance in next iteration. From the experiences at Eco Seagate, hopefully several Seagate managers are cultivated and now contributing effectively to form a high performing team by building trust within teams, sharing and communicating goals among team members, empowering team members, and encouraging them through positive expectations (McShane & Von Glinow, pp. 245-251). Works Cited *  ©2011 Seagate Technology LLC. (n. d. ). About Seagate. Retrieved from About Seagate: http://www. seagate. com/www/en-us/about/ * Gratton, L. , & Erickson, T. J. (2007). 8 Ways to Build Collaborative Teams. Harvard Business Review , 85 (11), 100-109. Max, S. (2006, April 3). Seagate's Morale-athon. Retrieved from Seagate's Morale-athon: http://www. businessweek. com/magazine/content/06_14/b3978085. htm * McShane, S. L. , & Von Glinow, M. A. (2010). Organizational Behavior: emerging knowledge and practice for the real world (5th ed. ). New York, NY: McGraw-Hill/Irwin. * Seagate Technology. (2007, Sept 26). Eco Seagate 2007: The Bloggers (1, 2, 3). Retrieved from Eco Seagate 2007: The Bloggers (1, 2, 3): http://www. youtube. com/watch? v=4Gp7AYuZJN0 * Uzzi, B. , & Dunlap, S. (December, 2005). How to build your network. Harvard Business Review .

Organizational Management and Operations Paper Essay

In this organizational management and operations paper the student will identify, compare, and contrast the policing function at the local, state, and federal organizational levels. The student will analyze how organizational, management, administration, and operational functions at these three organizational levels. The student will identify in what ways the different organizational levels are similar or different and why. Finally, the leadership characteristics and responsibilities pertaining to each organizational level will be identified. Local Law Enforcement There are many roles in which local law enforcement agencies take part in. The duties, functions, and responsibilities of local law enforcement agencies are broken down into many different roles. Local law enforcement agencies are in place to provide routine patrol of the communities within their jurisdictions. They provide emergency services, and uphold traffic enforcement laws. They conduct criminal investigations/planning and analysis. They provide detention for adults and juveniles, offer community services, crime prevention communications, community relations, and much more. State Law Enforcement State law enforcement consists of state police departments and highway patrol. State law enforcement is like a local or county police department, only with a much larger jurisdiction. State police departments usually have many specialized units, such as investigative branches, aviation units, and tactical teams. Highway Patrol Officers, on the other hand, usually are tasked with ensuring the safety of the roadways of the state. Many states also have additional specialized state agencies. Some states with highway  patrols have a separate state investigative agency. For instance, Florida’s FDLE conducts statewide investigations and assists local and county agencies with complex investigations of their own. One may think of this like a â€Å"state FBI.† Federal Law Enforcement There are two different types of federal agencies, uniformed agencies and investigative agencies (although some do both). They provide uniformed law enforcement services for a specific location, such as The White House, United States Capital, FBI Building, US Parks, Supreme Court, various federal buildings. The other main type of federal agency is the investigative agency. These agencies have an assigned section of the United States Code that they enforce. For example, the DEA deals with drug laws, and the Secret Service focuses on crimes involving currency. In addition to the common agencies, all federal departments have an Office of the Inspector General that employs criminal investigators to investigate fraud within the department. On the negative side, working for the federal government can mean that one is at their beck and call when concerning relocation. While obviously not a concern with some of the uniformed agencies, relocation can be a concern if one works for the more nat ionalized federal agencies. For the most part local, state, and federal law enforcement agencies share the same directives as well as support and oversee the same laws of the land. The only obvious differences that these three agencies have are their jurisdictions, resources, staffing, funding, budgets, support, and operations. In today’s society the roles and duties that are assigned to law enforcement will continue to change every day. Organizational Management In the early 1990s the New York Police Department (NYPD) was as â€Å"paralyzed† basically reluctant to act out of fear of making mistakes. As an organization the NYPD suffered with productivity from the officers up to and including the chief (Harvard Kennedy School, 2013). The crime reporting system used was extremely dated hence the creation of a new software system that analyzed crime data entered into a computer, which maintained statistics (COMPSTAT). This data was evaluated regularly, which offered commanders the ability to develop strategies for awareness, patrol, and  resource allocation, solving crimes, and quality of life improvement for the citizens in the jurisdiction. If the data is entered in COMPSAT properly, estimates of crimes can be made to include what type, times of day, and locations (Harvard Kennedy School, 2013). This valuable management tool allows chiefs, sheriffs, and commanders with a graphic representation of what is occurring in an area of responsibility, which will assist with organizational management. Developing awareness of when and where crimes are likely to be committed allows supervisors to allocate resources in those potentially affected areas to aid in crime reduction. This tool helps with long-term (proactive) planning by knowing how many patrols are needed in certain areas and what times they need to be present (Harvard Kennedy School, 2013). The COMPSTAT predictions also can be beneficial when projecting operational and functional budgets for the fiscal budget. The COMPSTAT data blended with actual crime reporting can justify resource allocation both for personnel and money. Finally the principles of COMPSTAT are only beneficial if the officers, patrols, and supervisors conduct follow-up assessments to ensure the desired results are actually achieved. COMPSTAT is a proven to ol for organizational management, but like any tool if not used properly it could be more harmful than valuable (Harvard Kennedy School, 2013). Administration and Operational Aspects Within any law enforcement agency, the administration section is a paramount tool. Some of the many duties that fall under the task of the administration section include training (includes sworn officers and civilians), computer systems, departmental forms, budgets, and records just to name a few (Police Administration Division, 2013). The responsibility of this section will usually lie in the hands of a Lieutenant or Sergeant who will answer to the Chief or Sheriff. The agency relies heavily on this section for up to date information. If there is a lapse in judgment or something is forgotten, it can have a drastic impact. For example, if records are not maintained properly, officers will have issues with they stop someone and run their information. That person could be wanted for murder and the officer would never know. Law enforcement is always expanding and looking to improve on how operations  are conducted. It is essential that the agency keeps an open mind and looks to make changes when needed. For example, if the agency hires a transfer from another department and that officer thinks there is a better way to handle a specific aspect of law enforcement, the agency should consider what that officer is saying. The department that the officer came from may have some technology or information that the new agency does not. Leadership Characteristics and Responsibilities The leadership characteristics and responsibilities at the different levels are very similar. Leaders are born, not made. The leadership traits are developed through education, training and hard work. Leaders inspire others by setting an example. They show others that they care and have compassion for those that they lead. Leaders accept the fact that mistakes happen and a part of the job. They prevail against the odds not letting the obstacles get in the way. A leader’s since of duty calls them toward quality not quantity. They believe in the people they lead. Effective leadership encompasses both tactical and technical proficiencies. Leaders do not forget where they came from, regardless of rank. Higher ranking officers have a unique responsibility to demonstrate leadership and this is their primary operational function. (Gonzalez, 2014) Conclusion With the onset of a new millennium, American police agencies face new challenges. The terrorist attacks on the World Trade Center and the Pentagon changed the way in which law enforcement collectively thinks about public safety and security. Priorities for training at all levels, equipment, strategies, and funding have transformed policing once again this time focusing on homeland security history of American police systems from the English heritage through the last years of the 20thcentury. A number of present-day issues have roots in different epochs of American history. For example, the idea of community policing is traced to the colonial period and to medieval England. Preventive patrol, legitimacy, authority, and professionalism are 18th and 19th century concepts. Riots, disorders, and corruption are not new to American policing, similar events occurred in the 19th century. Thus by virtue of studying history, this can give contextual  meaning to current police problems, ideas, and situations. Looking at the past, present-day events can be better understood. References Bechtel, H. K. (1995). State Police in the United States. Westport conn: Greenwood Press. Bryan Vila, C. M. (1994). Police in Contradiction: The Evolution of the Police Funtion in Society. Westport: Greenwood Press. Bryan Vila, C. M. (1999). The Role of Police in American Society. Westport: Greenwood Press. Gonzalez, R. (2014). 10 key qualities of law enforcement leaders. Retrieved April 20, 2014, from Police One.com: http://www.policeone.com/news/1204313-10-key-qualities-of-law-enforcement-leaders/ Harvard Kennedy School. (2013). Retrieved from http://www.innovations.harvard.edu/awards.html?id=3716 Police Administration Division. (2013). Retrieved from http://www.mysanibel.com/Departments/Police-including-Emergency-Management/Police-Administrative-Division Roberts, D. J. (2013). Technology Is Playing an Expanding Role in Policing. The Police Chief, Retrieved from http://www.policechiefmagazine.org/magazine/index.cfm?fuseaction=display&issue_id=12011&category_ID=4 Uchida, C. D. (2004). Justice and Security Stratagies. Inc .

My favorite hero Netaji Subhaschandra Bose Essay

Great heroes are honoured in every country. There are many such heroes in every country. People have great liking for this hero or that. In our country many great heroes were born in the past. They were great patriots. They sacrificed their lives for the freedom of their mother land. We may mention, for instance, the name of Rana Pratap. He was a great national hero. He sacrificed everything for the freedom of his State. In the present age also many great heroes were born in India. They sacrificed their lives for their country’s freedom. We remember their names with love and respect. My favourite national hero Among the great heroes of modern India, the name of Netaji Subhaschandra comes uppermost in my mind. I like him best/He is my favourite national hero. His life is a great ideal to us. It inspires every Indian with ardent patriotism. Why he is my favourite national hero Very few Indians can be compared with Netaji Subhas. He was born in a rich and aristocratic Bengalee family in Orissa. He became a member of the Indian Civil Service. That was probably the highest ambition of most of the Indian students during the British rule in India. But Netaji Subhas was not satisfied with this. He did not like the life of luxury and pleasure. He chose the difficult path of serving his motherland. He took the vow of freeing his beloved motherland from the bondage of foreign rule. He resigned his imperial sevice. He did not care for rank and wealth. He joined the movement of the Indian National Congress under Deshbandhu Chittaranjan. He reaped the fruit of his service to the motherland. He struggled hard to free India from the British rule. And for this he had to suffer much all through his life. He was sent to prison. He was externed. Then he was interned in his own home. But no hardship could daunt his spirit. He followed his ideal with wonderful zeal. He did what he thought to be right. In this respect he did not yield even to Gandhiji. Perhaps we cannot mention any other eminent leader who had the courage to oppose Gandhiji. But Netaji did it because he had the courage of conviction. He felt that in certain respects he was right and Gandhiji was wrong and he had the courage to say this. His courage won the admiration of all. He became the President of the Indian National Congress. But he had to resign Presidentship for his fault of opposing Gandhiji. He preferred this. Still he would not sacrifice his firm faith in his policy of fighting for the freedom of his beloved motherland. During the last great War, he left India in disguise and went to Germany and Japan. He hoped to free India with the help of those countries. He had a wonderful power of organization. This had been noticed all through his life. He raised an army and called it the Indian National Army. It is briefly known as LN. A. With this army he fought against the powerful British Government at Imphal in Manipur. But owing to many adverse circumstances, his attempt was not successful. But his noble example inspired all freedom-loving people and particularly the young men of India. This LN. A. and’Jai Hind’ which was their way of greeting, will make his name ever memorable in the history of India. The members of I. N. A. alled him Netaji and since then he has been known as Netaji Subhas. After his failure, he left for Japan in an aeroplane. It is said that he met his death from the crashing of that aeroplane. But many Indians still believe that he is not dead. If he is alive, we do not know where he is now. Conclusion The life of Netaji Subhaschandra is a bright example of wonderful patriotism, indomitable spirit, undaunted courage of conviction, miraculous power of organization and loftiness of character. All these virtues appeal to me most, and hence I regard him as my favourite national hero.

Summary Essay Example | Topics and Well Written Essays - 500 words - 13

Summary - Essay Example Not only did more women graduate 4-year college programs, but more also sought higher professional degrees just as more of them actually entered the labor force as they expected, which caused many to make other shifts in their lifestyles, such as getting married at a later stage. There were several factors that contributed to this change in expectations. Goldin discusses each one in turn, but includes government mandates that prohibited discrimination in hiring policies and higher education acceptance, social change in the Civil Rights movement that gave impetus to a resurgence of feminism, the availability of contraception that gave women the power to choose when or if they want a baby, the baby boom and a declining national economy. A great deal of discussion is given to the evidence that female contraception in the form of the Pill was a significant factor in these changes for several reasons – it is measurable, it had a direct impact, it had an indirect impact and causalities can be

The Louisiana Purchase Research Paper Example | Topics and Well Written Essays - 1000 words

The Louisiana Purchase - Research Paper Example Initially, France owned huge land areas dotted along the Mississippi’s western area. The area is called Louisiana. France owned and managed the Louisiana from 1699 until 1762. In 1762, France gave the Louisiana land area to its Friendly neighbor, Spain. However, the French Conqueror, General Napoleon Bonaparte, retrieved the Louisiana property from Spain. Thinking of dominating the large Louisiana expanse filled Bonaparte’s initial penchant. As time went on, Bonaparte realized some troubling reasons that holding to the Louisiana land area were not viable. One bothering reason was a French Commander’s lost in a battle held in Saint Dominque (current Haiti nation). The Haiti war took lots of French soldier deaths. With the defeat of Napoleon Bonaparte’s French army in Haiti, under Bonaparte’s brother in law, Bonaparte was thinking of selling lands to pay for Bonaparte’s continuing European war activities (Fleming 2003). Magdalena Alagna (2004) mentions many of the Haiti –based French troops were dying from Yellow fever during the Haiti war campaign. The same Haiti war drained the French coffers significantly. Continuing to pay for the expenses of the Haiti war would eliminate the connection to the ports of North America’s southern shipping lines. Another bothering reason is the increasing American population. Further, France was forced to sell the Louisiana property. With the population growth trend, France felt that it would be impossible to stop the encroaching American population from overflowing into the French territory of Louisiana. Bonaparte decided to transfer the funds allocated to maintaining Louisiana to pay for the cost of invading

Schwinn bicycles Case Study Example | Topics and Well Written Essays - 1000 words

Schwinn bicycles - Case Study Example This research aims to evaluate and present the main strength of the company that lies in its large number of association with the industry segment. The company’s association with the industry dates back to more than a hundred years. Schwinn bicycles was once the market leader in the industry and has a an easy brand recall by the customers. The expertise of manufacturing and other operational aspects also constitute some of the other strngths of the company. A team of deidcated huamn resource base as well as a number of manufacturing units also serve as potential strngths of the company. The major areas of weakness of the company lies in its considerbly degrading market share and its outdated product line that finds very few takers in the market. In addition to this the issue lies with the poor positioning of the company as the customers find the brand and its products outdated and old fashioned that does not meet the expectations of the prospective sutomer segments. The intern al organizational aspects like HR policy and the aspect of sourcing some of the products from Asian nations has also put questions over the aulity aspect of the company’s products. One of the possible alternatives before Schwinn bicycles is a repositioning strategy. Repositioning involves changing the perception about a product or a brand in the minds of the target market audience. The repositioning strategy would involve focusing on innovation and needs of the customers and successfully communicating this change so as to change the perception of the brand and its product in the minds of the target market audience. ... In addition to this scope also exists for the company in unexplored and new markets wherte the company can leverage its association with the industry and its accrued experince to gain customer confidence that can reap benefits for the company. Opportunities also exists for the company in innovating its exiting product line that can help it to make its cash registers ringing and help maintain profitability and sustainability in the long run. Threats Schwinn Bicycles faces threats from its competitors in the market that of late have taken an edge over it in the market by virtue of greater innovation and newer product lines. The company also faces threats from the negative positioning and a poor image among the customers with the brand and its products. The constantly dwinndling market shares along with large number of debt obligations and the extensive levels of competition in the market serves as sources of considerable threats that can generate considerble issues for the organization . Analysis of Alternatives In the light of the issues surrounding the company, it has become imperative for the company to undertake strategic changes in its functioning that can help generate competitive advantage for the organization. Some of the strategic alternatives that can be considered by the company are stated below: One of the possible alternatives before Schwinn bicycles is a repositioning strategy. Repositioning involves changing the perception about a product or a brand in the minds of the target market audience. The repositioning strategy would involve focusing on innovation and needs of the customers and successfully communicating this change so as to change the perception of the brand and its product in the

Accounting Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Accounting - Research Paper Example These systems can also differentiate between value-added and non-value added costs, offering cost accountants the chance to change them to value added costs (Jordan, 1999). In the past, accounting was done manually but now-a-days, data is entered via computers and wide area networks. No doubt, technology has changed the ways of accounting but it is still not sure whether this effect is positive or negative because it can be an asset for a business but a liability for the accounting profession. There are many advantages to the use of technology in managerial accounting. Different technology tools offer clear advantage over traditional system of accounting. For instance, these tools help through computer-integrated production, communications technology, image processing, the Internet, and expert systems. These and other various IT tools help in getting relatively varied and correct information in a regular way, but at the cost of confidentiality (Jordan, 1999). Managerial accounting is highly impacted by the sophisticated technology solutions, such as enterprise resource planning systems (ERPS). Corporate management is pro-oriented in adopting these IT solutions, although they are not fully aware of their practical outcomes in managerial accounting for corporate management. It is observed mostly that latest management accounting processes, and even the old techniques, such as annual budgeting are activated in different systems (Gradlund & Malmi, 2002). Technological tools add to the level of efficiency in the transferring of data between corporations and their various branches, offices, clients, and the accounting companies too. Communications technology employs a group of technologies to transfer data in different forms to all the entities. This specific type of technology is of great significance for big accounting firms, because of its increased communications strengths, facilitating

The NPV and the Management in Sales Forecasts Essay

The NPV and the Management in Sales Forecasts - Essay Example Most of the companies while making investment in purchasing of assets consider either purchasing directly or purchasing through lease. Company also focus or consider the point what are the expected benefits associated with both of these methods. Therefore this method gives the company or management an opportunity to crit officially evaluate whether the company has to buy this through a loan or by cash in hand. It is very difficult for the management to take that much cash from the company as its affects its liquidity factor. Therefore this tools helps the management to compare these option and then make a fruitful decision in capital investments or budgeting. In this helps the management to avoid or minimize the potential errors in decision making. Another way in which the NPV factor greatly facilitate to overcome or minimize the potential errors in decision making is Price analysis. Pricing of a product or service is based on many factors like competitor’s pricing, the actual cost incurred in making the final product or services. And price volume relationship. The pricing analysis helps the management to evaluate all these factors while making the best possible decision. And here as well the NPV serves as a best tool to overcome the errors in decision making. NPV gives a clear picture whether the company can earn the potential cash outcomes from the pricing strategy or how it could be improved. Moreover, NPV helps greatly to the management in Advance Analyses of different issues or areas and makes a positive decision in terms of capital budgeting and decision making.

Into the Woods Stephen Sondheim Essay Example | Topics and Well Written Essays - 1500 words

Into the Woods Stephen Sondheim - Essay Example A proper understanding of the history of theatre and film will equip me with all the necessary information that can put me in a better position of making the right and informed decision on exactly what to do during the production of the film (Dixon 27). If I were to turn Into the Woods from a theatrical play into a film, I would ensure that I do a marvelous job. As a dedicated professional, I would use all my energy and time to produce my best. I believe that this is a very interesting play that if properly acted, can be one of the best films in my lifetime. So, I will become the producer to be in charge of the entire production process for the film. After carefully reading the play and having a proper understanding of it, I will take my time to consult some of the most reputable, experienced and highly trained professionals. They will offer me the right and appropriate set of counsel on which I will rely as I produce the film adaptation. Meanwhile, I will have to identify the right caliber of people to choose the crew to be involved in the production of the film. This will include the entire production crew consisting of a director, actors and the professionals who will be behind the screen. I will have to make the right choice of the crew that will enable me to accomplish my goal of producing the most interesting film adaptation for the theatrical play (Guernsey 114). For this reason, I will settle on Ronald Miranda as the director. Having known much about film production for a long time, I believe that Mr. Miranda will be the right choice for this job. He is an experienced director who has won numerous awards since he ventured into the film industry. He has a deeper understanding of films and might not disappoint if granted such a noble opportunity. He has excellent cinematographic skills and can be instrumental in the entire work of

Outline the way that China has been affected by the recent financial Essay

Outline the way that China has been affected by the recent financial crisis of 2008 and subsequent recession. Explore their econ - Essay Example In 2008, the problem was in the sub-prime market in major investment banks in Wall Street. The turning point in 2008 in the crisis was the fall of Lehman Brothers. The world was soon involved in this crisis as many government rushed to implement nationalization policies in their countries to prevent further damage. A number of bad debts also arose during this period because there was a great deal of selling of financial assets with the mortgages that were given out and they were sold all over the world but this became a complex procedure as more and more countries were lending and banks and other financial institutions did not have an idea as to how far in the globe their loans were going. A credit crunch arose in the world which led to a break in the lending system in the world as there was no money to give. This had a detrimental effect on the entire world’s economies including China (Krugman 2009). A fall in output occurred due to the burst of this real estate bubble. This lead to nationalization all over the world as aforementioned and governments made failed attempt after failed attempt to assuage the situation. The government injected more and more money in the economy because demand had fallen and banking systems were trying to hold on. Chinese government increased their spending as well as made tax cuts wherever they could in order to improve the situation of the economy (Soros 2008). The focus of economies including China shifted in two ways. The debt was the responsibility of the public not the private sector since the government had nationalized the economy. And finance was no longer the epicenter, it was the government. Bankers were unwilling to lend and buy bonds because they were fearful of the future due to the crisis. Therefore the financial markets continued to worsen in 2009. China seems to be doing well after just a short duration of time while the other countries are still suffering the blows of the crisis. China in fact had growth of double digits even though it is vulnerable to the changes in the economies of the world. The government in China had to inject money equal to 14% of the GDP in order to boost the economy when the markets in US and Europe fell and they didn’t demand any exports. Social aspects of this injection was relatively little, only about 20% of this stimulus, and the rest went to investment in fixed asset such as concrete, steel and this also lead to the world’s speediest rail system being built in China. Even though this sector was working with excess capacity, the government considered this action to be the correct one (Goodstadt 2011). In 2009 as well, China underwent its own real estate bubble. In this bubble, the prices of apartments shot up by 50 to 60% of their original price, especially in Shanghai and Beijing. New complexes that were being built were abandoned because demand was falling, and so there were half built places all over the country, and there was no sign of growth as no one was constructing which is the first step in order to have a house to sell (McLean & Nocera 2010). The prices of houses were also way beyond the incomes of people and households in the economy. This lead to expansion of credit in China, but one which was cheap, and wages were bogged down artificially so that household transferred their income to businesses and rather than consuming,

The Truth Is in the Kowledge Essay Example for Free

The Truth Is in the Kowledge Essay Abstract â€Å"All truths are easy to understand once they are discovered; the point is to discover them. † Truth is education, but a person could never find the truth without being enlightened. The truth is the easiest thing to find, but many people do not care to find it. Most are more comfortable with the truth or afraid of what actually might be true. However, if they would just be optimistic and fearless they might actually experience and learn more. Anyone can find, learn, and appreciate almost anything that can be taught. And when a person can truly experience any one thing they become enlightened. Not only can this person share his experience but he can also spread the knowledge of what he had learned. Sometimes it is important to examine all possibilities because the amount you can learn can have huge impact on your life. In Mark Twain’s â€Å"Advice to Youths† and Plato’s â€Å"The Allegory of the Caves,† both authors portray that enlightening and experiencing are the two most important aspects of finding the truth. The Truth is in the Knowledge. First of all, as a child, you can find more truths simply just listening to your parents then you could if you just ignore them. The amount of respect and trust you show your parents is directly related to the amount of freedoms and trust they give back to a child. The more a child can show they can listen and learn the more their parents enable them to broaden their experiences. [In Advice to Youth, Twain states, â€Å"Most parents think they know better than you do, and you can generally make more by humoring them that superstition then you can by acting on your own judgment †] Just because you do what your parents tell you, doesn’t mean you need to believe what they’re saying. Just watch your mouth while listening, and still form your opinion down the road. That way your parents will be happy, and still think they know more. While you can still be enlightened more later on down the road. Only one thing can even compare in importance to the truth, and that is a lie. Everyone sees lying as a bad thing, but it is a very important part of life. Every aspect of lie is important; they all have an impact on the outcome in the end. [In Advice to Youth, Twain says, â€Å"Now as to the matter of lying. You want to be very careful about lying; otherwise you’re nearly sure to get caught. †] Once someone catches you in a lie; your relationship changes for the rest of your life. Some might have the tolerance to forgive but they still will have lost faith in you as person. That is why Mark Twain is saying how important lying is in finding the truth in life. You must experience both sides of lies, and learn from them. You never know what a lie might cost you. A person can have a horrible experience the worst time in their life, but as long as they pick themselves up and learn from it; one achieves the best possible outcome from their situation. When someone is down it is pretty hard to cheer them up. You should help them realize they built character and knowledge from it, and the result is a stronger person. [In The Allegory of the Cave, Plato writes, â€Å"Build your character thoughtfully and painstakingly upon these precepts, and by and by, when you have got it built, you will be surprised and gratified to see how nicely and sharply it resembles everyone else’s. †] Sometimes a person cannot help what happens in their life. That is why a lot of people look at you differently as person after you react to controversy. Some would go as far as saying that helps build character and also shows toughness. The more a person is able to experience in life; the more enlightened and knowledgeable they become. First hand experiences are the easiest, and more often than not, the most effective way to educate. There is no better way to start building memory then hands on activities with whichever subject you want to learn about. [Plato also states, â€Å"Last of all he will be able to see the sun and not mere reflections of him in the water, but he will see him in the water, but he will see him in his own proper place, and not another; and he will contemplate him as he is. †] You cannot send someone out to do a job they’ve never done before. You will end up with a mess, which is why experience is just as important as learning anything. It is also why experiencing is just as important to truth as anything else. In closing, both Twain and Plato were saying that you need to learn if you want to find the truth about anything. And when they mean learn they are talking about every single thing around someone. You can simply enjoy life more by broadening skills and learning about things near and far. It is more important to find the truth rather than being scared or avoiding it. The truth can be something bad but you’ll never come out on the positive end of it if you don’t learn from it. Not everything is wrong just because everyone says that it is. A person needs to experience to find the truth and form their own opinion.

Modern Architecture Essay Example for Free

Modern Architecture Essay It is undeniable that Gothic Architecture has a great influence on modern Architecture. One has only to look at Antoni Gaudi’s design of La Sagrada Familia in Spain or the intricate tracery of Culvert Bridge in Central Park by Calvert Vaux to appreciate the modern interpretation of Gothic Architecture. When on hears of Gothic one immediately conjures images of intricate dark designs, tall lean spires, vaulted ceilings, flamboyant arches and iconic ornamentations. Usually Gothic is attributed to somber, grave and shadowy lighting. Thus it is a bit surprising that it was Gothic architecture that gave birth to the undeniably the most colorful element of dark cathedrals, the rose window – a circular window separated into stone segments and intricate tracery. This is a trademark of all Gothic cathedrals. Traditional Gothic Rose Windows are either intricate traceried circular windows with spokes radiating from a central rondel more colorful stained glass with elaborate pictures with holy depictions. The medium of the windows has changed in the modern adaptations. Some modern rose windows are now are now made of plexiglass or other aggregate instead of pure glass to lessen the cost of production and also to strengthen the material. Painted canvasses are also used to recreate rose windows. In the olden times the beautiful glass colors are achieved by integrating the colors while the glass is being blown. In the modern version, translucent acrylics or other artificial methods are used to accomplish an effect similar to real rose window. However, the rose window has evolved beyond windows itself. Different colored tiles and marbles are now used to imitate rose windows. And these are not used for windows primarily, but for decorating wall paneling and flooring. Not only did the medium change but the subject also changed. Originally, rose windows are used in cathedrals and depict scenes from the Bible. Nowadays, the subjects lean more on abstraction and eclectic symbolism. Whatever changes in the interpretation might have been, it is indisputable that the windows have thoroughly made their mark in Architecture. Reference Frankl, Paul. (1962). Gothic Architecture. US: Yale University Press.

Relationship between Organizational Structure and Culture

Relationship between Organizational Structure and Culture Since the organizational structure determines how the roles and responsibilities are allocated and how they will be monitored as well as the flow of communication between different levels and sectors, it is entirely dependent on the organizations goals and how it wants to reach them. In centralized structures all the decision making power is retained at the top level of management and all the other departments are closely monitored and controlled, While in the decentralized structure decision making power is delegated to the lower levels as well to an extent to increase the speed of implementation as well as increase job satisfaction among other things. Organizational structure can be categorized into two different dimensions, vertical and horizontal. The vertical organizational structures have many different levels of authority with individuals in management or supervisory positions having a small or narrow span of control (span of control being the number of subordinates working under an individual) compared to the horizontal structure. A narrow span of control is easier to handle and communicate with. It also requires less management skill then to control a larger number of people like in a wide span of control. Horizontal organizations structures tend to have a wider span of control i.e. many subordinates under one manager or supervisor. Horizontal structures tend to have better communications and are generally cost effective for an organization due to not needing many managers. Types of Organizational Structure Companies tend to organize themselves in different ways according to their needs. Appropriate organizational structure depends upon the unique strategy of the business, its unique customer base, its unique sense of products and services and its management of these considerations as they are dispersed throughout the enterprise (Fontaine, 2007). Some of the major structures are as follows, Functional Structures These are most probably the most common type of organizational structure implemented by companies worldwide. Its popularity is due to it being simple yet effective. In this structure an organizations divides its self into different department (for example, Research and Development, Customer Sales, Human Resource Management, et cetera). People with similar skills are grouped together in their respective departments. Divisional Structures Divisional structures differ from functional structures because it does not belive in grouping people with similar skills into different departments, rather it distributes them across the organization to where ever they might be needed. For example in the divisional structure if a retail outlet has branches in different cities then every city will have a separate customer sales department rather than have a single department for the whole company. Matrix Structures This is somewhat of an amalgam of both Functional and Divisional Structures. It is made up of teams of personnel from different sectors of the organization brought together for a specific project. These teams are usually not permanent but are project specific. This is a highly effective type of structure in most cases. They are usually led by Project Managers who report directly to the head of the organization. An important point to be noted here is that some companies, especially very large companies usually employ different types of structures in different departments rather than a single structure throughout. Organizational Culture Organizational Culture can be defined as the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with  stakeholders  outside the organization.(Hill and Jones, 2001) Culture of an organization is not always easy to explain but it can felt or sensed much more distinctly. Simply put, it is the personality of the company. Hierarchy This type of culture is well defined and stable. It is quite a formal culture which emphasizes on control and authority to keep the organization running smoothly. This type of culture offers security and stability. Market This type of culture is similar to Hierarchy Culture in the sense that it also focuses somewhat on security and stability but it is driven results. It is a very competitive environment to work in and there is very high focus on production. Clan The focus of this type of organizational culture is the employees of the organization. It is a very friendly environment to work in. Loyalty is emphasized and employees are asked to express themselves more openly. There is also a lot of importance given to teamwork. Adhocracy This type of culture emphasizes thinking outside the box. Employees are given a bit of latitude to experiment and to think differently. Creativity is encouraged and appreciated. The atmosphere is dynamic and roles are not always defined. It is quite different from the rest of the organizational cultures. Like organizational structures, it is not necessary that one type of culture will be prevalent throughout an organization. Some companies tend to implement different cultures in different sectors. Pure Control (Hierarchy), Compete (Market), Collaborate (Clan) or Create (Adhocracy) are extremely rare. (Tharp, 2009) Relationship Between Organizational Structure And Culture And Its Effect On The Business To reach their goals effectively organizations always need to have a formal structure. This is important to distribute tasks into different groups to ensure that no two people are working on the same project or task so that we get the most output for our input. Because organizations cannot be run without people, this tends to create different informal structures or environments in the organization which leads to different attitudes, perceptions, behaviors and traits with lots different types of aptitudes. So when employees are supposed to work together on a task in the constraints of a formal structure to reach a certain objective there are certain ways to speak and interact, which in effect forms an organizational culture, where it may be created knowingly or unknowingly by the employees. Organizational culture in some way defines the organizational structure of an organization but the structure also partially defines the culture of an organization. It can also be said that the structure is a framework for the culture to be implemented, while the culture dictates how the company should be structured. So, no matter how big a company, if its culture starts to disintegrate, it is only a matter of time till the structure also follows. Business performance in a Functional Organization structure can be severely affected by the time it takes for the flow of communication through the different levels of the hierarchy making the organization very slow to adhere to the new technology, the political situations, the economy, cultural changes or social factors and legal issues. It generally has a narrow span of control which may cause restrictrictions in individual expression and power which causes job dissatisfaction and de-motivation. The level of motivation employees possess will affect their output affecting business performance. Employees might not understand the bigger scenario and the significance of their individual work. Employees may have a bad perception towards work or because everything is so clearly defined and communication is limited, this could result in an indiffrent nature and attitude even greater affecting employee relations, affecting motivation, resulting in low business performance. On the other hand a Divisional Organizational structure has greater flexibility because of low levels of management. This fast attribute to change makes it competitive, able to adjust to customers wants and needs very fast, giving it better performance. Better communication encourages individual through initiative and power to make decisions giving the feeling of self-freedom, causing highly motivated employees, which affects business in a very good way. This is also dependent upon the individual personalities and networking within the organization. If people donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t work with each other or have a tendency to percept what others say or do differently it could affect employee relations and output affecting business performance. This is why employees need to be selected who will fit the organizational culture so that there will be excellent work relationships. Matrix being the newer organizational structure, it is a bit different from the old thinking of the typical boss; it also redefines the idea of hierarchy or individuals use of organizational power to make decisions but that of expertise power of employees. The task culture is reflected in the matrix organization and there is at times no clear leader within each team. These shifts give rise to employeesà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ high job satisfaction because of individual participation and the group identity thus affecting business performance, simply because motivated employees work better.

Canadian Businesses and Technology Essay -- Economy

Canadian Businesses and Technology Technological changes today, and in the near future, will be the greatest influence on Business as we know it. With the development of computers and robots, the requirements for many industries will fill up extremely quickly. By having machines to perform complex and monotonous operations by humans, industries will seek out their aid and most likely affect the emplyoment rate both ways. There is no question that many individuals will lose their jobs but at the same time new options will arise. An example would be the development of the Telstat Telecommunications satellite which opened the door for many unemployed citizens who possessed the key ingredient to hold down such a job. This ingredient would be based upon Toffler's thesis that information is the most valuable aspect our lives and that wealth is insignificant compared to the rewards of knowledge. There is an abudance of positions available to Canadians that cannot be completed by computers (at least, for the time being) and therefore, our standard of living and qualit...

The Call for a World Constitutional Convention: An Application of John Lockes Theory of Revolution :: Philosophy Philosophical Essays

The Call for a World Constitutional Convention: An Application of John Locke's Theory of Revolution ABSTRACT: A movement led by an organization called "One World" is advocating the idea of "Direct Democracy," whereby individuals everywhere would have the opportunity to elect delegates to a world constitutional convention. In theory, any document drafted by this convention would be returned to individuals throughout the world for their approval. The assumption of the Direct Democracy movement is that individuals throughout the world have the right to bypass existing governments in order to establish the rule of law on a global level. Leaders of this movement believe that the Direct Democracy movement is consistent with democratic ideas, including those articulated by Locke. Two questions are at issue. First, do individuals have the right to bypass existing governments in order to establish an international government? Second, is it desirable to establish world government? I conclude that, according to Locke, sovereign power rests with individuals—not governments. Individuals have the right to delegate a portion of their power from one government to another and, when they do so, revolution ensues. Revolution of this sort would be desirable because national governments cannot provide security in the nuclear age. So individuals should transfer some power from the national to the international level. The call for a world constitutional convention is a call for a peaceful revolution that could abolish war. Do People Have the Right to Bypass Existing Governments? According to John Locke, governments derive their power from the consent of the governed. The power of government is the sum of the of the rights that government is given by the individuals in the society it governs. As Locke states it the power of government is "that power which every man, having in the state of nature, has given up into the hands of the society, and therein to governours."(1) Having given up some rights to national governments, do individuals retain control of those rights so that they can transfer rights to an international government? Here we seem to confront a puzzle in Locke. Rights must be alienable in order for individuals to give rights to governments, yet citizens retain rights that allow them the right of rebellion. There are passages in Locke that suggest that rights can be permanently alienated, such as when Locke discusses a person who performs an act that "deserves death" such as one who initiates a state of war.

Privatization: Metropolitan Boston Transit Authority (MBTA) and the Cal

Privatization: Metropolitan Boston Transit Authority (MBTA) and the California State Compensation Insurance Fund According to Robert B. Denhardt, Public Administration an Action Orientation, privatization "is the use of non governmental agencies to provide goods or services previously provided by government." (P.95). Privatization comes in various degrees, from the outright selling or transfer of government ownership of assets (for example public utilities), to, as is more common in the United States - the contracting of goods or services to private firms. Contracting is not something new in government. For example the Defense Department procures new weapons systems from the private sector all the time and the Pentagon oversees contracts totaling more than $150 billion a year. From the outset, it must be made clear that privatization is an enormously complex issue for which there is no simple solution. However, it is an idea that has grown tremendously popular among politicians (and by natural extension Administrators who must carry out policy issues once policy decisions are made by the politicians) in recent years. The idea of privatization will likely not diminish as cash starved governments from the federal to the local levels seek to reduce costs while promoting efficiency. It is this idea of reducing costs that will be the focus of this paper. We will see as the debate unfolds that when it comes to government, costs alone is not always the determining factor in the delivery of goods and services. There are many arguments that cost reduction does not necessarily improve efficiency nor does it guarantee equal delivery in the delivery of goods and services (equality being a fundamental constitutional value). Fin... ...bility of Public-Private Competition As A Long - Term Service Delivery Strategy." Public Productivity & Management Review 19, Number 1 (September 1995): 12-24. Newslibrary.krmediastream.com/cgi-bin/doc../nl_auth?DBLIST=1b96&DOCNUM=1392 Cohen, Steven, Eimicke, William The New Effective Public Manager - Achieving Success in a Changing Government. 2nd ed. Jossey-Bass San Francisco 1995. Wallin, Bruce A., "The Need for a Privatization Process: Lessons from Development and Implementation. Public Administration Review 57 Number 1 (January/February 1997): 11-20. http://fpac.fsu.edu/parbaby/pdf/1997/janfeb/wallin.pdf Dilger, Robert J., Moffett, Randolph R., Struyk, Linda, "Privatization of Municipal Services in America's Largest Cities" Public Administration Review 57 Number 1 (January/February 1997): 21-26. http://fpac.fsu.edu/parbaby/pdf/1997/janfeb/dilger.pdf

Data Warehouse: Understanding Rei

John Smith Dr. Daniels 2/14/13 Chapter 5 Video Case 1. Data warehouses store current as well as historical data and are used for creating trending reports for senior management reporting such as annual and quarterly comparisons. REI is building a data warehouse because they want to better serve their customers with their products. The data ware house allows REI to make the customers experience with their company a much more fulfilling one ensuring their return. 2.Consumer cooperatives have some disadvantages in comparison to traditional firms. Consumer cooperatives require a high level of organization. Because the consumers are helping to make many decisions there are more legal responsibilities for the company. The company must listen to the consumers and also provide rules that the consumer cooperative must follow as a whole. While it is great for the consumers to be so involved, traditional firms have less of a hassle and don’t need to take so many extra steps when making d ecisions. . REI’s data warehouse will allow them to create more marketing strategies, specifically on their online shopping Website. With the use of the data warehouse, REI’s website will be able to recognize customers when they log on to the Website. By doing this, REI can tailor products or information to the customer each time they log on. 4. Some risks of creating a data warehouse would be organization.Without proper organization the company will not be able to achieve the strategic objectives set out by top management. This will make the company seem unprepared and ultimately give their customers an unpleasant experience. 5. REI chose to work with IBM data technology because IBM has very effective and organized systems that make managing the data warehouses simple and easy. This allows REI to make effective strategic objectives and marketing strategies for the company to follow and accomplish.

Koalas Essay

Obamacare, or what is formally known as the Patient Protection and Affordable Care Act, is federal legislation that was signed into law on March 23, 2010 by present Barak Obama. The act aims to reform national healthcare and give more people than before access to affordable healthcare. The overall goal of the act is to cover all persons regardless of their conditions or other factors. The passing of Obamacare has led to much conflict in the government and throughout the nation. In particular, recently the act has been the root of heated disagreements and government unrest among the Democrats and Republicans. Obamacare, or the concept of a nation or statewide healthcare program, is not the first of its kind. The idea dates as far back as 1989 when it was proposed to Congress. Bill and Hillary Clinton had a similar objective in the 1990’s and Mitt Romney made similar reforms in 2006 while the governor of Massachusetts. The Clinton’s health care plan was similar to Obamaâ €™s in that they were national campaigns to provide universal healthcare. Also similar was the amount of controversy both drew up in the House as well as with the American people. The newly imposed ACA has many areas in which it aims to help those who cannot afford healthcare as well as better the healthcare system in the country as a whole. The main point of Obamacare is guaranteed issue of healthcare to all people and prohibits the denial of healthcare based on prior conditions. One benefit of Obamacare is allowing children to stay on their parents’ healthcare plan until age 26. Along with guaranteed coverage, Obamacare will institute an exchange so individuals can compare prices of private insurances and purchase insurance. It is estimated that over 15 million men and women will be eligible for purchase of healthcare. Families that fall within a certain distance to the poverty line will be compensated for choosing a policy using this exchange. This is an incentive for people to utilize this plan and purchase healthcare. On the business side of things, Obamacare also pushes towards the nationalizing of healthcare. There are penalties for businesses who employ over 5o employees and do not provide healthcare. Overall there are several efforts made in many areas of the country to push for healthcare for everyone in the United States. There are many areas in which families and individuals can benefit from the Affordable Care Act. According to ObamacareFacts, Americans making less than $45,960 or families making under $94,200 are eligible for free or low-cost insurance. Also, as a result of  Obamacare 24 million people will be exempt from the Individual Mandate which requires the purchase of health insurance. It is noted that anyone who feels they cannot afford healthcare will be covered under Obamacare and granted low-cost or free insurance. Dating back to 2008 the Democrats and Republicans had been on different sides of the national healthcare debate. The senate was close to passing the bill to reform healthcare in 2009. The Democrats needed 60 votes to pass, but due to a series of events leading to some members not supporting the bill or not voting, the act was not passed. After further delegation, what previously was a disagreement of terms and conditions had Republicans and Democrats in stark opposition to one another. All Democrats were strong supports of the bill and Republicans adamantly opposed. Now, it is clear the side the Democrats take on the Affordable Care Act. The real question is, why do Republicans oppose what appears to be such a proactive and achievable goal? The topic is an intriguing one, and one that does not have one definite answer. The Republicans themselves say nothing more than that Obamacare will destroy the country. Such a powerful accusation yet no real explanation or further comments lead only to more questions than answers on their true position. There are arguments that say the ACA is detrimental to the economy, and that businesses cannot afford to spend any more money on healthcare. Another claim was that Obamacare was unconstitutional, although the Supreme Court overruled this idea. Sources outside the Republican Party see the Republicans’ dislike of Obamacare solely because they dislike Obama himself. They appear to be against Obamacare simply just to be again st Obama. Another theory is the tax increases that would come along with Obamacare. One New York Times article highlights the â€Å"real reason† as to why Republicans are opposed to the Affordable Care Act. Eduardo Porter claims that Republicans are actually afraid that the American people will like Obamacare. They do not want the US population to realize that it will not actually destroy the economy and it can actually improve the lives of many people, many Republicans to be more specific. They are fearful of the positive impacts it could have on supporters of the Republican Party. One common problem many Americans admit to having with Obamacare. The nickname Obamacare is a point many people cannot get past, and when asked if they support it or not many say they do not. But the overwhelming majority of Americans agree with the actual terms  of the ACA and the steps it takes to better healthcare in the US. It could be that the simple concept of a nickname could be the main problem people have with an overall positive proposal. Although Obamacare itself has been spread out to institute new laws and regulations over the next 5-10 years, the effects of some of the early plans have already been present. ACA has already impacted the number of insured Americans and that amount is expected to continue to rise. Another change that has already been made is regarding dropping policy holders. No longer are insurance firms allowed to drop policy holders due to sickness or injury. Perhaps the most noticed and controversial part to date is the increase in healthcare costs and its effects on the national budget. The national debt limit has been a very sensitive topic and the affect Obamacare will have on it is not helping the problem. It needs to be determine the lengths necessary to go in order to make healthcare nationally available yet not impact the national debt in a way as to cause economic unrest. With a plan that has stirred up so much unrest in its early days, the future does not bode well for Obamacare. Johnathan Oberlander of the New England Journal of Medicine argues that many of the problems that the Affordable care act faces today will not be present once the act is more establis hed in several years. Once the disagreements on the actual passing of the bill fade, in come the disputes about what the act does and does not do and the boundaries of the laws. â€Å"Perhaps the most difficult long-term challenge facing Obamacare is cost control† (Oberlander, New England Journal of Medicine). Cost control is a serious issue that is seen to be a point of major contention in the future due to the lack of limits on spending. Another negative aspect of Obamacare is the affect it will have on our country in the global scheme of things. The spending on healthcare in the United States makes up 35% of the national spending, a whopping $1.38 trillion (Boot, Wall Street Journal). Much different than a time when the majority of spending was allocated to war or national security, many Americans now worry about the extent of healthcare costs in relation to other costs. Globally we are seen as a significant power, but with so much of our money dedicated to healthcare people are concerned for th e safety and protection of our nation. Along with the healthcare protection of Obamacare comes the increase in government spending, and with that comes the alarming reality of less and less spending on our national  security. In my opinion Obamacare is a very beneficial planned instituted by the government that receives an unnecessary and unfair amount of criticism. The Kaiser Health Tracker poll asked Americans whether or not they supported Obamacare and the majority were against it. However, the poll also showed that 88% were in support of tax credits, 76% in favor of expanding the coverage age of children to 26, and 71% and 66% in favor of expanding Medicaid and banning exclusions for preexisting conditions respectively. This shows that people are unfairly judging Obamacare, whether that be because of the nickname given to it or because it is President Obama’s plan. I feel that the overall objective of the plan is one that should not be so vehemently disputed and put down by Americans and other political parties. The goal of achieving a nationally supported healthcare is a very positive one that should be supported by anyone who is in favor of the well-being of our country.

A Project on Ipl.

A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS, MUMBAI – 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I, Bhavik K. Sanghvi student of T. Y. B. M. S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of Indian Premier League For the Academic Year 2011-2012. The information given in this project is true to the best of my knowledge.Bhavik K. Sanghvi CERTIFICATE I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of T. Y. B. M. S. PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS has completed the Project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE for the Academic year 2011-2012. This information is true to the best of my knowledge. |Signature of |Signature of Princ ipal | |Project Co-ordinator | |ACKNOWLEDGEMENT First of all I would like to take this opportunity to thank the Mumbai University for having projects as a part of the B. M. S. curriculum. Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude to Prof. Dr. A. M. Bhende for assigning me a project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE, which is an interesting and exhaustive subject. He has been an inspiration and role model for this topic. His guidance and active support has made it possible to complete the assignment.I also would like to thank my parents, my sister and my friends who have helped and encouraged me throughout the working of the project. Last but not the least I would like to thank the Almighty for always helping me. PREFACE This project is undertaken to fulfil the project work component of the B. M. S. program in the V Semester. My project guide from P. D. College is Prof. Dr. A. M . Bhende. This project shows the working style and life of employees at their workplace. It gives an insight into the employer-employee relationships prevalent in companies.It speaks about how a company should keep their employees happy by providing them quality work life. This project also gives an overview of how a Human Resource Department should function so as to retain the best of the company's human resources for the company's betterment. INTRODUCTION [pic] What is the Indian Premier League (INDIAN PREMIER LEAGUE (IPL))? The Indian Premier League, created by the Board of Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council (ICC), is a Twenty20 cricket competition.It is the brainchild of BCCI vice-president Lalit Modi and is modelled along the lines of club football in Europe, which is unlike anything cricket has known in the past. The best players from around the world will not play according to their nationality but as per the market forces. Big money involved The sheer big money of the INDIAN PREMIER LEAGUE (IPL) is unprecedented at this level of cricket. The BCCI has already made close to US$ 1. 75 billion solely from the sale of TV rights ($908 million), promotion ($108 million) and franchises (approximately $700 million).Players are expected to earn close to US$1 million for a three-year contract. It's an entire cricket economy out there. Top cricketers involved There are 77 names in the competition. MS Dhoni, Ricky Ponting, Adam Gilchrist, Shoaib Akhtar, Jayawardene, Jayasuriya, Yuvraj and Hayden are some of the big names. The process The tournament is scheduled to begin on April 18, 2008 and will last for 44 days, involving 59 matches. The prize money for the league will be around Rs 13 crore (US $3million).Each team will have a pool of 16 players, of whom eight can be international and four from the Under-22 level or from the catchment area where the team is based. The governing council consists of Chairman and Commissioner Lalit Modi, Sunil Gavaskar, MAK Pataudi and Ravi Shastri, Rajiv Shukla, Chirayu Amin, Inderjit Singh Bindra and Arun Jaitley. Although it is going to be a franchise system, some foreign players have already been contracted by the BCCI to play in the INDIAN PREMIER LEAGUE (IPL). Fixtures Each team will play the other 7 teams home and away, the top four teams at the end of the group stages will go through to the semi finals.Format 8 teams 16 players in a squad INDIAN PREMIER LEAGUE (IPL) as a Product: Position in the BCG Matrix: Is INDIAN PREMIER LEAGUE (IPL) just a product now ? Is INDIAN PREMIER LEAGUE (IPL) only for money minting ? What is its position in the BCG MATRIX ? The Indian Premier League going to be held in South Africa will mainly be a television product for the Indian market and the crowd attendances will be no more than a bonus, according to a former cricket administrator. Arthur Turner says that hosting of INDIAN PREMIER LEAGUE (IPL) in South Africa is no t a coup for the country as the tournament was shifted out of India due to security reasons. It is hard to see how eight foreign teams playing 59 matches in a foreign country will capture the imagination of the South African public. Sure there will be a curiosity factor but nothing more. Durban will probably be the exception given the huge Indian community,† Sports24. com quoted Arthur, as saying. He says the INDIAN PREMIER LEAGUE (IPL) will be mainly a television product for the Indian market and the crowd attendances will be no more than a bonus, and adds that the main aim of the organisers is to ensure that the tournament takes place.Arthur compliments Cricket South Africa on assisting the INDIAN PREMIER LEAGUE (IPL) by hosting the tournament in the country as an emergency measure, which is good in the spirit of cricket. The South African economy will also benefit from the move with the hospitality, hotel and transport industries being the main beneficiaries. Also, the loca l cricket provinces and their venues will benefit financially from a staging fee for matches, he says. What is BCG MATRIX? [pic] The  BCG matrix  or also called  BCG model  relates to marketing.The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The  BCG matrix  model is aportfolio planning  model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. The BCG model is based on classification of products (and implicitly also company business units)  into four categories based on combinations ofmarket growth  and  market share  relative to the largest competitor. When should I use the BCG matrix model?Each product has its  product life cycle, and each stage in product's life-cycle represents a different profile of risk and return. In general, a  company should maintain a  balanced  portfolio of products. Having a balanced product portfolio includes both  high-growth  products as well aslow-growth  products. A  high-growth product  is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future.An example of this product would be  an iPod. A  low-growth product  is for example an established product known by the market. Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. The is the milking cow that brings in the constant flow of cash. An example of this product would be a regular Colgate toothpaste. But the question is, how do we exactly find out what phase our product is in, and how do we classify what we sell?Furthermore, we a lso ask, where does each of our products fit into our product mix? Should we promote one product more  than the other one? The  BCG matrix  can help with this. The  BCG matrix  reaches further behind product mix. Knowing what we are selling helps managers to make decisions about what priorities to assign to not only products but also company departments and business units. What is the BCG matrix and how does the BCG model work? Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS  (high growth, high market share) Stars are defined by having high market share in a growing market. – Stars are the leaders in the business but still need a lot of support for promotion a placement. – If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS  (high growth, low market share) – These products are in growing markets but have low market share. – Question marks are essentially new p roducts where buyers have yet to discover them. – The marketing strategy is to get markets to adopt these products. – Question marks have high demands and low returns due to low market share. These products need to increase their market share quickly or they become dogs. – The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them. BCG CASH COWS  (low growth, high market share) – Cash cows are in a position of high market share in a mature market. – If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. – Because of the low growth, promotion and placement investments are low. – Investments into supporting infrastructure can improve efficiency and increase cash flow more. Cash cows are the products that businesses strive for. BCG DOGS  (low growth, low market share) – Dogs are in low growth markets and have low market share. – Dogs should be avoided and minimized. – Expensive turn-around plans usually do not help. And now, let's put all this into a picture: [pic] Are there any problems with the BCG matrix model? Some limitations of the  BCG matrix model include: †¢ The first problem can be how we define market and how we get data about market share †¢ A high market share does not necessarily lead to profitability at all times The model employs only two dimensions – market share and product or service growth rate †¢ Low share or niche businesses can be profitable too (some Dogs can be more profitable than cash Cows) †¢ The model does not reflect growth rates of the overall market †¢ The model neglects the effects of synergy between business units †¢ Market growth is not the only indicator for attractiveness of a market †¢ There are probably even more aspects that need to be considered in a particular use of the BCG model. †¢ Where can I find more information about the BCG matrix model?What is the next level of strategic management analysis? The  BCG matrix can help to find a strategy. But, what if we have 2-3 strategies and need to decide which one is the best one? The Quantitative Strategic Planning Matrix (QSPM)  model can be used to compare strategic alternatives. I have questions about the BCG matrix In case you have any questions about the  BCG matrix, you might want to submit them at our  management discussion forum. You might also be interested in reading about the  Balanced Scorecardmodel and about the  Porter's Five Forces  model.Marketing Mix of Indian premier league [pic] INDIAN PREMIER LEAGUE (IPL) – The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League Product INDIAN PREMIER LEAGUE (IPL) stands for Indian Premier League. It is a Twenty20 tourna ment started by BCCI. It is the brainchild of Lalit Modi. It started in the year 2008 and comprises the players from all over the world. A perfect blend of cricket & entertainment.It’s providing a stage for many youngsters to show their performance & profitable too to Advertisers and broadcasting channels. Price As far as the INDIAN PREMIER LEAGUE (IPL)  pricing  structure is concern, The INDIAN PREMIER LEAGUE (IPL) is predicted to bring the BCCI income of approximately US$ 1. 6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to INDIAN PREMIER LEAGUE (IPL) itself, 54% to franchisees and 6% as prize money.The money will be distributed in these proportions until 2017, after which the share of INDIAN PREMIER LEAGUE (IPL) will be 50%, franchisees 45% and prize money 5%. The INDIAN PREMIER LEAGUE (IPL) signed up Kingfisher Airlines as the official umpire partner for the series in an Rs. 106 Crore’s (1. 06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires’ uniforms & also on the giant screens during third umpire decisions. Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying a staggering Rs. 8700 Crore’s (87 billion) for 10 years.Place The first season of the Indian Premier League commenced on 18 April 2008 in India, and ended on 1 June 2008 with the victory of the Rajasthan Royals against Chennai Super Kings in the final at the DY Patil Stadium, Navi Mumbai. As the second season of the INDIAN PREMIER LEAGUE (IPL) coincided with multi-phase 2009 Indian general elections, the Indian Central Government refused to provide the Indian paramilitary forces to provide security, saying the forces would be stretched too thinly if they were to safeguard both the INDIAN PREMIER LEAGUE (IPL) and the elections.As a result, the BCCI decided to host the second season of the league outside India. All 59 ma tches of the second season, abbreviated as INDIAN PREMIER LEAGUE (IPL) 2, took place in South Africa. Ironically, South Africa were also scheduled to have elections doing the INDIAN PREMIER LEAGUE (IPL), however, the South African government provided adequate security for both the South African General Elections and the INDIAN PREMIER LEAGUE (IPL). Promotion When Bollywood and cricket met, the result was INDIAN PREMIER LEAGUE (IPL) and it was truly entertaining to see one’s favorite cricketer as well the Bollywood star on the same platform.INDIAN PREMIER LEAGUE (IPL) was no doubt an entertaining one. Super stars like Shah Rukh, Preity, Akshay, Katrina, Hrithik had been a source which provided a lot of glam to INDIAN PREMIER LEAGUE (IPL) promotion. To attract the cricket fans, even team-owners have started selling tickets personally. Preity Zinta, the co-owner of Kings XI Punjab and Australian pace man Brett Lee sold the tickets along with their autographs. People Indian Premi er League is mostly targeted for the younger generation youth.As the generations are very busy with their day to day work with INDIAN PREMIER LEAGUE (IPL) they get entertainment along with cricket which helps them to enjoy every aspect of the game. People are very excited towards INDIAN PREMIER LEAGUE (IPL) as this is only one game that brings different players of different countries at one platform, for which they tend to get attracted to see their favorite player perform. Some of the audiences are also attracted to see their favorite celebrity cheering for the team. Process Indian Premier League as a whole is the biggest event of the year for which months of preparation are to be done.For instance organizing the respective 8 teams who are performing for the event and the most important of all is marketing the INDIAN PREMIER LEAGUE (IPL) as it has to reach the wide range of audience globally. An arrangement of stadium where this event is going to be held is also finalized well befo re. Finally and most important of all is execution of the Event. Physical Evidence Fun, Music, Entertainment & sports, where can you find that, answer for that is INDIAN PREMIER LEAGUE. People wait for this season as they get everything in a joyful bundle.INDIAN PREMIER LEAGUE (IPL) is also the biggest platform for advertising and promoting different product or brands which is clearly viewable during the event. 1) Franchisees were auctioned 2) Auctioning the players participating in the INDIAN PREMIER LEAGUE (IPL) tournament 3) TV, radio channels, complete digital and print media has been used for advertisement. 4) Cheerleaders were one of the most important things that is talked about, they attracted huge crowd. 5) It was telecasted worldwide. 6) Locations: the venue chosen for the cricket matches was a strategic choice .This places which are named after franchisees, which helped attract people. 7) Conflicts with some media partners and some cricket boards again demanded the attent ion of people. 8) Timing: INDIAN PREMIER LEAGUE (IPL) has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. 9) ICL: the rival ICL had been one of the reasons for the publicity and emergence of INDIAN PREMIER LEAGUE (IPL). People started comparing the INDIAN PREMIER LEAGUE (IPL) & ICL that caused the huge publicity for the INDIAN PREMIER LEAGUE (IPL) 0) Opening ceremony was one of the most amazing experience. 11) Live concerts: 12) Franchises taken by film stars like Shahrukh Khan, Pretty Zinta etc are the center for attraction, which made Bollywood stars come for the game. 13) Bollywood stars were used for anchoring and promotion of teams. For example Akshay Kumar for Delhi daredevils, Shahrukh khan for kolkata knight riders. 14) Special phrases were used made the sponsors pay more for example: for every six it was a DLF Maximum, for every special moment it was city moment of success.INDIAN PREMIER LE AGUE (IPL) ready for a 160 crore Marketing Blitz ADVERTISEMENT FOR INDIAN PREMIER LEAGUE (IPL) [pic] The fourth edition of  Indian Premier League  (INDIAN PREMIER LEAGUE (IPL)) has a number of brands trying to squeeze the most out of the cricketing extravaganza. Consumers will see numerous campaigns and product launches by many corporate giants during the 50-day tournament that kicked off in Chennai on Friday. The main sponsors on Set Max, the official broadcaster of the INDIAN PREMIER LEAGUE (IPL)-4, are said to be spending a fortune to push visibility among the bunch of advertisers.The rates are said to have touched Rs 30 to Rs 40 crore per advertiser for each sponsorship deal, while new comers wanting to associate with the tournament are said to be spending 25-30 per cent more. The broadcaster announced that it has increased the ad rates by 20 per cent this year. According to an industry source, a month back the price for a 10-second slot was Rs 6 lakh. Last year, the broadca ster had started selling its initial inventory to advertisers for Rs 5 lakh for a 10-second spot. The channel is said to have earned around Rs 300 crore from INDIAN PREMIER LEAGUE (IPL)'s first edition and around Rs 500 crore from the second.Media experts cite these as the peak months, which explain the huge number of promotions. The official broadcaster has sold a majority of its advertising inventory. Set Max holds 10 years exclusive rights for the tournament since it started in 2008. There will be hordes of advertisements and various new campaigns from different corporate giants for the INDIAN PREMIER LEAGUE (IPL)-4 that comes on the heels of the hugely successful ICC World Cup. â€Å"We are the on-air sponsors for INDIAN PREMIER LEAGUE (IPL)-4 (mobile side).We will be heavy on advertisements and there will be various new launches in the air conditioners and mobile segments during the period,† said Ruchika Batra, general manager for southwest Asia, Samsung. â€Å"INDIAN P REMIER LEAGUE (IPL) has the whole family as an audience, which has a good impact with the prime time dominance. The advertisers will definitely get the best return. Our inventory is more-or-less sold,† said Punitha Arumugam, group chief executive officer, Madison Media. Madison's major clients who are spending for the INDIAN PREMIER LEAGUE (IPL) include Godrej and Cadbury. Godrej has announced a nation-wide mass multi- category loyalty programme – the Godrej Power Play, probably the largest from the group so far since it started its brand re-building three years ago,† said Ashutosh Tiwari, executive vice president, strategic marketing, Godrej. The group will launch new products in the appliances and hair colour categories during INDIAN PREMIER LEAGUE (IPL)-4. Godrej Power Play will allow consumers to participate in the INDIAN PREMIER LEAGUE (IPL) by creating their own cricket teams, exchanging players and winning prizes during the tournament.Other brands like Onid a, too, have their plans laid out, though they prefer to play it safe. â€Å"INDIAN PREMIER LEAGUE (IPL) has become an important tournament now. Film releases are also postponed during this time of the year. So, it is difficult to be completely out of INDIAN PREMIER LEAGUE (IPL). We won't be spending heavily, but yes will be visible during the period and focus more on the AC category,† said K. Sriram, vice president, sales and marketing, Onida. Companies have also come up with INDIAN PREMIER LEAGUE (IPL) specials. Recently, German automobile giant Volkswagen unveiled a special INDIAN PREMIER LEAGUE (IPL) edition of the Vento.Volkswagen is the exclusive automotive partner for both INDIAN PREMIER LEAGUE (IPL)-4 and the next season of INDIAN PREMIER LEAGUE (IPL). According to media planners, the Internet will also be a major platform. Advertisers have become active and surely do not want to miss a single opportunity to connect with the net savvy consumers. MERCHANDISE FOR INDIAN PREMIER LEAGUE (IPL) †¢ Service †¢ About Us †¢ eBay Education †¢ Our Blog †¢ Contact Us Indian Premier League Merchandise [pic] How iStreet used eCommerce platform effectively to sell INDIAN PREMIER LEAGUE (IPL) merchandisesINDIAN PREMIER LEAGUE (IPL) and eBay Connection INDIAN PREMIER LEAGUE (IPL) or Indian Premier League has become one of the most watched and most entertaining events in India and across the globe too. The Board of Control for Cricket in India (BCCI) started it in the year 2008 with eight teams; since then, it has become more fascinating, exciting, and entertaining mega event for cricket viewers all around the world. Observing the love and franticness for this mega event, eBay India came up with an initiative to offer a unique opportunity for die-hard cricket fans.They partnered with several branded apparel companies, so that cricket fans all across the world can access INDIAN PREMIER LEAGUE (IPL) merchandise of all eight teams (Kings XI P unjab, Kolkata Knight Riders, Royal Challengers Bangalore, Chennai Super Kings, Delhi Daredevils, Mumbai Indians, Deccan Chargers and Rajasthan Royals) at a click of a button. INDIAN PREMIER LEAGUE (IPL) merchandise on offer were T-shirts, jerseys, caps, backpacks, footwear, key chains, collectibles, cheering sticks, wrist bands, and many more. How iStreetacted as a lynchpin to sell INDIAN PREMIER LEAGUE (IPL) merchandises?We, at iStreet, offer a complete eCommerce solution – right from managing inventory to imaging the products to managing product listings to shipping of products to customer service – to take away the complexities associatedwith eBay selling. In other words, we use smart and effective tools to help merchants and businesses to make the optimum use of the eCommerce platform. More importantly, we help merchants and businesses to streamline their work process related to online buying and selling activities through our expertise in eCommerce domain.Above a ll, all these help to bridge the gap of reaching attractive online marketplace like eBay, and to provide total solution to build business at eBay. How we pulled it off? We, at iStreet, realized catering to the wide interests of online shoppers, who are die- hard cricket fans, and meeting the challenge to assist eBay India in its operations was a difficult but exciting task. However being accoutered with the required resources and a vast experience of selling thousands of products online, we successfully managed to assist eBay in selling most INDIAN PREMIER LEAGUE (IPL) merchandises.This was done through product image management, catalogue pricing, listing management, and fulfillment. More importantly, key performance metrics were used in the entire process right from market assessment to implementation to achieve the desired result. Thus with its unique strategy, and smart brand and channel management, we havemade it a habit to accept newer challenges to set new milestones. FAN CLUB FOR INDIAN PREMIER LEAGUE (IPL) [pic] mig33 has tied up with five Indian Premier League (INDIAN PREMIER LEAGUE (IPL)) teams and launched dedicated mobile fan clubs for each of them.The teams are Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers. With this initiative, mig33 will help teams connect with their fan base in India and abroad through their handsets. The service would enable free; access to chat rooms, instant messaging, profiles, news and photo sharing, updates and gossip are easy to navigate once downloaded. High on cricket fever Besides sponsoring Kolkata Knight Riders (KKR), Sprite has rolled out a new communication initiative for the INDIAN PREMIER LEAGUE (IPL), 2009.As part of brand’s 360- degree plans, Shah Rukh Khan, Bollywood superstar and owner KKR, Saurav Ganguly, captain, KKR, and some other members of the team including Murali Karthik and Ajit Agarkar would feature in the new campaign. The campaign links Sprit e with KKR’s no-nonsense, cut-through, competitive spirit with the tag line, â€Å"Korbo, Lorbo, Jeetbo Re† Shopping mania HomeShop18, the country’s first 24-hour home shopping channel from the Network18 Group, has launched a nationwide promotion, Sabki Jeet Pakki, to mark its one-year in business.The anniversary bash will feature a lucky draw where a customer who purchases from the HomeShop18 TV channel during the promotion period will be eligible to win exciting prizes. In addition, there are assured gift certificates worth Rs 500. It needs to be mentioned that within a year of its launch, HomeShop18 has arranged an impressive array of over 20,000 products, and boasts of a footprint in over 2,400 cities with over 25% repeat customers ARTICLE ON INDIAN PREMIER LEAGUE (IPL) YOUNGISTAN [pic] By Divya Gururaj Managing Director, MediaCom â€Å"Sports are a great window on the society† -David Halberstam, Pultizer Prize-winning author/journalistWhich brings us to our biggest sports hoopla in India – INDIAN PREMIER LEAGUE (IPL). On the back of millions of dollars, sinful player bids, unparalleled press coverage, star quotient, imported cheerleaders, was launched the INDIAN PREMIER LEAGUE (IPL) spectacle. The television ratings are big, the stadiums are packed to capacity, the team anthems jam radio airwaves & INDIAN PREMIER LEAGUE (IPL) is suddenly the biggest thing to hit India. So, does the INDIAN PREMIER LEAGUE (IPL) success reflect a changing India, or is it just fantastic marketing? Possibly, a bit of both.The INDIAN PREMIER LEAGUE (IPL) capitalises on & mirrors some emerging consumer trends & therein lies its success. n India Shining: It's now India's moment of glory & that's what our GenX believes & wants. India bidding for the world's best players, Indians captaining global stalwarts – INDIAN PREMIER LEAGUE (IPL) is an Indian takeover of cricket. Whatever the outcome of INDIAN PREMIER LEAGUE (IPL) final, it will stil l be an India win. Unlike the often stressful moments leading to disappointing outcomes of our national team versus another country, INDIAN PREMIER LEAGUE (IPL) is a total win-win for India.The Best The World Has To Offer: Unlike their parents, today's Indians are familiar with the world's best & latest. And they will not settle for less. INDIAN PREMIER LEAGUE (IPL) is just that. The best players from across the world, the cheerleaders flown in, the best brands offering customised merchandise, stadiums all spruced up, McD burgers & CCD coffee on the stands. Even the spiffy, MI3 looking, walkie-talkie toting, security guards at the stadiums are so different from the portly & bored policewallahs who would earlier herd crowds.Watching an INDIAN PREMIER LEAGUE (IPL) match live is actually a world-class experience (if you just ignore the parking hassles). Metros Going Global: Mumbai, Chennai, Kolkata are no longer about the Ghats, the Madrasis & the Bongs. The IT & ITeS boom has made our metros into multicultural, multilanguage, multiethnic, melting pots, with enough Gora presence. The INDIAN PREMIER LEAGUE (IPL) teams reflect just that. Homogeneous yet heterogeneous. Saurabh Tiwari, Manish Pandey & Harbhajan's being on the Mumbai Indians team will be giving sleepless nights to Raj Thackery & his MNS.But that's what our cities are today & that's what we have come to accept. Fast & Furious: Time is at premium & patience a forgotten virtue. For a young India, INDIAN PREMIER LEAGUE (IPL) is instant gratification. Three hours of excitement & fast-paced action. Unlike other sports, in T20 there is some scoring every minute of the game. And when there is a break in the game, the cheerleaders ensure that the crowds remain titillated & the adrenaline continues to flow. Pretty much the 2 minute-noodles-with-added-masala formula. Its time has finally come. Page 3 Is The Way To Be: In a country obsessed with Bollywood & cricket,INDIAN PREMIER LEAGUE (IPL) has just the right m ix. The star quotient in sports has never been so high. Our Bollywood team owners along with their glitterati friends have widened INDIAN PREMIER LEAGUE (IPL) from sports page to Page 3. There is something in it from everyone – from the crazy cricket addict, to his SRK obsessed girl-friend – INDIAN PREMIER LEAGUE (IPL) covers it all. The glitzy team uniforms (how can we ignore the gold & silver pads), the Hollywood inspired team names & of course, the Washington Redskins have caught a nation's imagination.In fact, cheerleading is all set to debut as the latest career option for the young, swinging Indian. Show Me The Money: Money & opulence rule. Our youngistan is obsessed by big money, bigger salaries, side money at the BPO, quick bucks on the Stock Exchange. To have is great, to have not is a non-option. INDIAN PREMIER LEAGUE (IPL) is the mother of big money. 160 players have been paid, unheard-of-dreamt-of money. And that is a big draw– we are hooked to guys with big money. Remember Harshvardhan Nawathe, the first KBC winner & how his winning episode doubled the already huge KBC ratings?Desperately Seeking Entertainment: Couch potatoes we no longer are. But so far, apart from the saas-bahu sagas, entertainment was limited to shopping, eating & cinema. INDIAN PREMIER LEAGUE (IPL) is a great new hangout, evident by the stands packed mostly with young males 15-25 years, SEC AB, having the time of their lives. The festive atmosphere created by the cheerleaders, speakers blaring the team anthems & Bollywood songs, all add to the picnic. But clearly, Indians are starved for some out-of-home entertainment. Media Maketh The Man: Our Indian idols are all created by media.Be it a Khali who emerged out of nowhere, a Prince who fell in a well, or Bhajji-Sree whose slapping is still hogging airtime. INDIAN PREMIER LEAGUE (IPL) has provided media with all the big bucks, glamour & the sleaze which makes for great PR coverage. And the 25% increased rat ings of the news channels are also reflective of an India which is lapping up sleaze, gossip & tabloid journalism. Ready For Change: At home also, the shenanigans on-field, be it the cheery cheerleaders or the bad Bhajji, are a welcome relief for soap fatigued families, evident by the high TRPs of INDIAN PREMIER LEAGUE (IPL) & the falling fortunes of daily soaps.INDIAN PREMIER LEAGUE (IPL) offered a whole new experience & India was ready to give it a try. Of course, since most of India is a single-TV home, it also shows that, finally, the males have got hold of the remote. Changed But Rooted: Comparing INDIAN PREMIER LEAGUE (IPL) & our recent debacles in hockey. Hockey through the years has remained as it was. Cricket has evolved – from tests to ODIs to 20-20s & now to league. Yet, there is heritage, tradition & familiarity. Our great grandparents played cricket & went to watch test matches (all five days of it).INDIAN PREMIER LEAGUE (IPL) is not a complete break from the pas t, yet its keeps pace with changing times. Whether the Ambanis or the Mallayas are able to milk this, their latest cow, remains to be seen. But what they & Lalit Modi have created, perhaps truly represents the pulse of a nation. And a summer to remember. Cheer Leaders For INDIAN PREMIER LEAGUE (IPL) [pic] INDIAN PREMIER LEAGUE (IPL) for more publicity got INDIAN PREMIER LEAGUE (IPL) Cheer Leaders †¦ Got great advantage but went thru a lot of difficulty and negative publicity too Article with the worst publicity by Times Of India – May 11, 2011,INDIAN PREMIER LEAGUE (IPL) cheerleader Gabriella Pasqualotto thrown out for blogging on flirtatious players Zee news â€Å"Cheerleaders in INDIAN PREMIER LEAGUE (IPL) like walking porn† WWW. SIFY. COM INDIAN PREMIER LEAGUE (IPL) cheerleader sacked for naming ‘naughty' players http://blogs. wsj. com – Mumbai Indians Cheerleader Sacked for ‘Secret’ Diary KEY FEATURES OF INDIAN PREMIER LEAGUE (IPL) [p ic] The INDIAN PREMIER LEAGUE (IPL) or Indian Premier League is a 20-20 format cricket tournament. This league was formed by the Board of Cricket Control of India (BCCI) and sanctioned by the International Cricket Committee (ICC) INDIAN PREMIER LEAGUE (IPL) has been conceived on the lines of the English premier league and NBA, where local teams with a defined fan base play against each other ? INDIAN PREMIER LEAGUE (IPL) has eight teams sold to franchises for perpetuity. These franchises can run the league in their individual styles and can raise resources from the primary market. ? SONY-WSG has bagged broadcasting rights for 10 years for US$918mn, excluding marketing for US$108mn ? The franchise amount collected is US$724mn, with each of the clubs being sold for US$67-112mn, depending on the city. A total of 59 matches were playedBROADCASTING RIGHT [pic] †¢ TELEVISION RIGHTS: The BCCI created history when it sold television rights to Sony–World Sports consortium for US$ 1. 02bn †¢ TITLE SPONSERS: On February 13 2008, Indian real estate developer DLF Universal secured exclusive rights to the INDIAN PREMIER LEAGUE (IPL) title sponsorship worth Rs 200 crore (over $50 million) for five years. Indian Premier League Vs. Indian Cricket League VS [pic] Difference between INDIAN PREMIER LEAGUE (IPL) and ICL Unlike the Indian Cricket League (ICL), the INDIAN PREMIER LEAGUE (IPL) is an official sanctioned Twenty20 tournament.Owing to its recognition by the International Cricket Council (ICC), it will enjoy a better status and international reach. Also each team has individual owners. Television Rights On January 14, 2008, it was announced that a consortium consisting of India's Sony Television network and Singapore-based World Sports Group secured the rights of the Indian Premier League. The record deal is for ten years at a cost of US$1. 026 billion. As part of the deal, the consortium will pay the BCCI US$918 million for the telecast rights and US$108 million for the promotion of the tournament.The BCCI announced that the bulk of the profit from this deal would initially go to the INDIAN PREMIER LEAGUE (IPL) franchises themselves, gradually reducing this amount over the duration of the contract. Network Ten has purchased the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU$10 – $15 million. Title Sponsorship Rights Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years. FranchisesThe magnitude of the Indian Premier League was confirmed when the winning bidders for the eight franchises were announced on January 24, 2008. While the total base price for auction was US$400 million, the auction fetched US$723. 59 million. The official list of franchise owners announced and the winning bids were as follows. Franchise owner and price paid Bangalore  œ Vijay Mallya/UB group – USD 111. 6 million Chennai Super Kings – India Cements – USD 91 million Delhi DareDevils – GMR group – USD 84 million Hyderabad – Deccan Chronicle – USD 107 millionJaipur – Emerging Media (Manoj Badale, Lachlan Murdoch, Suresh Chellaram and investors) – USD 67 million Kolkata – Shah Rukh Khan's Red Chillies Entertainment in partnership with Juhi Chawla and Jay Mehta – USD 75. 09 million Mohali – Preity Zinta, Ness Wadia (Bombay Dyeing), Karan Paul (Apeejay Surendera Group) and Dabur's Mohit Burman – USD 76 million Mumbai – Mumbai Mukesh Ambani's Reliance Industries Limited – USD 111. 9 million. Entertainment industry is treated as the most prominent and emerging industry in the whole world. It is growing at rate faster than any other industry in the world even in this time of recession.Indian premier league has opened the doors to the next big media move ment. India is one of the fast growing markets in the world and INDIAN PREMIER LEAGUE (IPL) and ICL has provided it with another media explosion. The current estimate of Indian entertainment and media industry are at INR 353bn ($8. 2bn). It is estimated to grow at a rate of 19 percent for the next five years. REVIEW INDIAN PREMIER LEAGUE (IPL) and ICL are two products that was able to create an impact in the marketing industry by providing services to an industry which was very hungry for products like that.Both this products created a value by offering the best entertainment possible. The definitions provided by Kotler proves right in case of this products. â€Å"Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchange products of value with others† -(Kotler,1991). Marketing is the most important factor for any industry. There are different ways in which different industry uses the mar keting strategy for the effectiveness of their success.Marketing is a very wide concept it starts when we think of product, then we plan, and then create the product and finally we sell the product. It uses different strategies to accrue competitive edge in the market( Porter’s,1997). This strategies are widely used in this report to understand the different kinds of approaches this companies have adopted to target the customers. SWOT and PEST analysis is used in the report to understand the macro forces that are currently active in the industry. Kotler’s and Porter’s analysis is used throughout the report to understand the marketing mix, marketing strategies and macro forces.INDIAN PRIMIER LEAGUE: THE NEXT GENERATION OF CRICKET INDIAN PREMIER LEAGUE (IPL) is expected to earn 2 billion dollars to BCCI (Board of cricket control board of India in the next 5 years. INDIAN PREMIER LEAGUE (IPL) had bring a revenue of 1200crore rupees in the first year more than doubl e the entire sports budget of India of 490crore rupees. INDIAN PREMIER LEAGUE (IPL) is considered as recession proof. Because of General elections in India INDIAN PREMIER LEAGUE (IPL) had to move to South Africa as the Government of India was unable to provide security for the event.In 2008 Set Max channel’s (SONY Entertainment) revenue market share has raised from a pre-INDIAN PREMIER LEAGUE (IPL) level of 5. 7% to 28. 8%, says the report. Its share of prime time has gone up to 29%, higher than the cumulative market share of the top nine Hindi general entertainment channels. From next year, Sony is projected to gross about Rs 650crore in advertising revenue for about 45 days of INDIAN PREMIER LEAGUE (IPL), which would be 7% of the entire estimated TV ad revenue of around Rs 9,000crore for the whole year. (http://Indian Premier League (IPL). timesofindia. indiatimes. com/articleshow/msid-3084001,prtpage-1. ms) OPENING DOORS TO THE BIGGEST MEDIA MOVEMENT [pic] ? Indian premier league created a new era of marketing sports in India. In this report I have tried to sort the similarities and difference it has with Indian cricket league. ? INDIAN PREMIER LEAGUE (IPL) is a US2bn property , it is attempt to sell cricket as a reality show ? Like England it has successfully promoted club culture in India for the first time. ? INDIAN PREMIER LEAGUE (IPL) provides a new entertainment genre which cut across borders. ? It is used as a means to promote some brands (UB group) and some consider it as an investment(e. . India cements). ? First edition of INDIAN PREMIER LEAGUE (IPL) has earned 1200crore profit that is double the amount Indian government spends for its entire sports budget. ? The market value of the teams has grown more than 300 percent this year. ? It is a concept sell. ? The main sponsor of INDIAN PREMIER LEAGUE (IPL) is DLF Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product INDIA N CRICKET LEAGUE (ICL)- THE UNDER DOG [pic] ICL or India cricket league is a parallel private cricket league runs with INDIAN PREMIER LEAGUE (IPL).It has got both versions of cricket that is 50 over and 20 over format of the game even though more emphasis is given to the 20-20 format. When started INDIAN PREMIER LEAGUE (IPL) consisted of 6 teams then by 2008 it has been increased to 8 and then in the second half of the year by 9. Board of cricket control of India considers ICL as unauthorised league and it has barred ICL players from taking part in any tournament hosted by ICC or BCCI. Indian cricket league still has its share of audience. It has got international players from almost all the cricket playing nations.It is headed by one of the legends of Indian cricket Mr. Kapildev, former captain of world cup winning team of India. ICL has got players like Brain Lara, who is considered as one among the top 3 players the world has ever produced. ? ICL is launched by Subhash Chandra in May 2007. ICL is a unique concept in cricket after Zee was not able to secure rights of the World Cup 2011. ? Subhash Chandra owns ICL unlike the eight teams in INDIAN PREMIER LEAGUE (IPL) owned by different franchises. ? ICL has more than 200 players with 9 teams in total. ? ICL investment is more than 1billion dollars in total. ICL has three event televised in a year compared to INDIAN PREMIER LEAGUE (IPL) which only have one. ? ICL has faced problems in finding grounds. ? It has generated revenue of 750 million in the first 3 years. BROADCASTING RIGHT First season of ICL was played in only one venue. The second season was more successful as ICL was able to secure three venues for 24 matches. ICL was able to telecast matches on Zee Sports and Ten Sports. Other telecasters include Geo Super in Pakistan, Astro & Telkom Malaysia, Starhub in Singapore, Showtime Arabia in Middle-East, Zee Sports in USA & Canada and Zee Cinema in United Kingdom & Europe.Global rights have been sold for US$10mn. TITLE SPONSERS: Edelweiss was the title sponsor with Rs150mn (for ten years) OTHER SPONSERS: JVC, Aircel, Vodafone and Intel were associate sponsors MARKETING MIX INDIAN PREMIER LEAGUE (IPL) 1. The production of INDIAN PREMIER LEAGUE (IPL) as a service product is exemplified by the mere volume of the production of revenue from every aspect of the game. 2. Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product. 3.Factors like material management for stadiums, players, Facilities arrangement for players, spectators, Guests, etc transportation management and allied activities require a proper management and BCCI has made all possible efforts to provide with the best facilities to everyone from spectators to players and third parties involved 4. One of the leading products in the segment. ICL Both INDIAN PREMIER LEAGUE (IPL) and ICL are having similar product. What ICL has is that, apart from the 20-20 mat ch up, ICL has also planned to introduce 50 over match by 2010. Other than that both INDIAN PREMIER LEAGUE (IPL) and ICL have similar products.INDIAN PREMIER LEAGUE (IPL) 1. The venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. ICL 1. In first phase ICL they only had one stadium. Now it has 3 stadiums in India, to an extend it was a barrier in attracting crowd from various places. INDIAN PREMIER LEAGUE (IPL) 1. Follows a policy of price leadership strategy. 2. It also uses premium pricing strategy. 3. Gate revenues in INDIAN PREMIER LEAGUE (IPL) are largely dependent on stadium capacity and purchasing power of city. They are expected to vary between Rs200-Rs5, 000 premium seating. 0% of tickets will go to INDIAN PREMIER LEAGUE (IPL). Internationally, most of these teams own stadiums ICL 1. Penetration pricing 1. Uses all medium of advertisement it includes TV, newspaper, internet, billboards etc. 2. It follows the princIndian Premier League (IPL)e of controversy marketing. Marketing controversy either way, the end result is unparalleled coverage; residual awareness of your product, which later most definitely translates into brand recall, and even sales. 3. Live concerts. 4. Uses film stars like Sharuk khan, Akhsay Kumar etc for promotion. 5. Grant opening ceremony. 6. Worldwide telecast. MARKETING ENVIRONMENTThere are several actors and forces present in the industry that determine the fate of the product, INDIAN PREMIER LEAGUE (IPL) and ICL is no exception to this. We can classify those macro forces mainly into 6 groups 1. Demographic environment 2. Physical environment 3. Economic environment 4. Technological environment 5. Socio-cultural environment 6. Political and legal environment (Marketing management 12th edition(12e) by kotler and keller page numer-27) I have used two variables in SWOT analysis to understand the macro environment that is OPPUTUNITIES and TREATS and to understand the micro environment STREGTH and WEAKNESS is used.SWOT ANALYSIS STRENGTH ? INDIAN PREMIER LEAGUE (IPL) is based on the 20-20 format of cricket which would be completed within 3 hours. It is fast-paced and exciting, and more over it can be played in weekend or weekend afternoons. That makes it appealing like American football, basketball and soccer. It will appeal both to TV audience and as a spectator sport. ? INDIAN PREMIER LEAGUE (IPL) structure is such that all the aspects works in great balance to maximise the profit. ? India is cricket crazy nation so it is easy to promote the products like INDIAN PREMIER LEAGUE (IPL) and ICL. WEAKNESS 20-20 has become so popular that it can damage the other forms of cricket that is 50 over game and test cricket. ? There is always a distance from fans as it is difficult for everyone to get into the ground to see the matches. ? It is very difficult for sports and business to go together, business needs quick results but in a team sp ort it might time gel a group together. If management and team are two levels it creates problems for the players. OPPURTUNITIES ? INDIAN PREMIER LEAGUE (IPL) is very attractive as a marketing communication opportunity since it has a large potential mass audience, especially for advertisers and sponsors. If the franchisees are able to generate a large fan base then it will be able to generate a large TV revenue ? Fan are of different types so there will be more corporate hospitality, season tickets, away tickets, TV pay-per-view and other ways to segment the markets for INDIAN PREMIER LEAGUE (IPL) ? Opportunity for merchandising is very huge e. g. sales of shirts, credit cards and other fan memorabilia. Grounds can also sell refreshments and other services during the game. ? This version helps to gain more youngsters to game and this will create a long term fan base for the frachesies.Their parents and older cricket fans may still prefer older forms of cricket. Youth market will als o force the other to buy the product as status symbol. ? India has traditionally high inflation rate but the franchise has to pay only a fixed rate still 2017-18 means the investment is safe. THREATS ? Revenue will be more for highly supported team not for the highly priced team. ? Franchises are highly expensive. The most expensive team was brought by mukesh ambani for $111. 9million and the lowest Rajasthan royal for $67million. If the fan basis does not generate enough income then it will be difficult to pay the salaries for the players. ? If the best invested players don’t play well then you may not see the return on investment. ? The return on investment will have to for the long term as we cannot expect fast returns from all quarters quickly. ? It is the responsibility of the board of cricket control board of India to keep the level of competition with the other boards. It is the responsibility of the board to attract the top names of cricket to India. To understand mac ro forces in detail PEST analysis is used. PEST ANALSISPOLITICAL FACTORS ? Government of India was unable to provide security for the 20-20 tournament so it had to move to South Africa with immediate effect. ? Terrorism and political instability still remains a problem in India. ECONOMIC FACTORS ? Indian economy is facing deflation (. 12) so the investment in short term is not a safer option. ? Recession in world economy is another major issue so the purchasing power of the customer is considerably week ? INDIAN PREMIER LEAGUE (IPL)’s second edition had to move to South Africa it will cause a minimum loss of 250 crore rupees for the government of India in the form of taxes. As the stadiums in South Africa are comparatively smaller than India, it will cause the franchisees to loss another 50 crore rupees. ? Still Indian economy is growing at a faster rate than any other country except China and cricket is the life blood of almost every Indian. ? INDIAN PREMIER LEAGUE (IPL) is expected to bring BCCI 4500 crores in the next 10years. SOCIAL FACTORS ? India is a cricket crazy nation so the promotion of cricket is not at all an issue for the franchisees. ? 20-20 cricket is able to attract the young population of India. TECHNOLOGICAL FACTORS Cable television is still not available to large population of India. LIKELY EFFECTS ON THE INDUSTRY IN NEXT 12 MONTHS India is expected to grow at rate of 7 percent. Cricket has got a large fan base in India and it the only one industry in India expected outperform the effects of recession. Recent biding for player is an example for this effect. If the government of India can provide enough security then cricket will bring enough money for the economy. At the beginning of 2010 INDIAN PREMIER LEAGUE (IPL) will have 4 more teams that mean more money in the economy and growth in the sector is bound to increase.All the INDIAN PREMIER LEAGUE (IPL) franchisees will earn profit from this year as already 3 teams were able to gene rate profit in the first year itself. INDIAN PREMIER LEAGUE (IPL) from this year onwards will have a new market also in the form of South Africa. This will increase the viewership and it will also make International cricket council to find specific time slot for INDIAN PREMIER LEAGUE (IPL). TV revenues is expected to grow as INDIAN PREMIER LEAGUE (IPL) governing body has decided to have another brake of 5 minutes in between . RESEARCH METHODOLOGY Extensive research was carried out for the successful completion of this project.Both primary and secondary data were collected from various Sources. PRIMARY DATA: The main data was collected from the zonal office of INDIAN PREMIER LEAGUE (IPL) situated in Mumbai. An email which contains the typical details and strategies was received as feedback. The Marketing wing of both INDIAN PREMIER LEAGUE (IPL) & ICL was contacted for preparing this assignment. Due to expense factor, communication was mostly done via email. The marketing department g ave relevant information about the data. SECONDARY DATA: The secondary data in this study is collected from various magazines, Newspapers and Websites.Analysis and others parts are done on the basis of these secondary data and knowledge collected from the marketing lectures. LIMITATIONS My study is based on Primary data collected was only through phone and e-mail. The data from the primary source was very limited and it does not give the real picture of the Indian Entertainment Industry. The transparency of the data that is available is not entirely trustworthy. The net worth worth of the entertainment industry and the actual worth is not always the same. The time scale for studying the entire assignment was short. Such a vast case cannot be studied in a short span.There was also geographical constrains in collecting the data. Another important limitation was the communication gap. The only ways possible which could be effectively utilised were the telephone and e-mails. But these t ook lot of time as this entertainment industry is so scheduled. DISCUSSION INDIAN PREMIER LEAGUE (IPL) Commissioner Lalit Modi is confident that recession will have no impact on the tournament. He told CNN-IBN on 5th February that â€Å"the glitzy Twenty20 league is virtually recession proof† Lot of experts also believe that INDIAN PREMIER LEAGUE (IPL) is one industry that will do well even in this time of recession.This research tries to bring out the after-effects’ of such a system and its influence in various segments of people. My own analysis also prove that the above statement is true because the valuation of one of the teams of INDIAN PREMIER LEAGUE (IPL) that is Rajasthan Royals has gone upto 3733 percent appreciation in its share value. This fact shows that there is a growing interest in this product. (http://Indian Premier League (IPL)cricket4u. com/2009/02/05/long-term-contracts-make-Indian Premier League (IPL)-recession-proof-modi) One of the hot debate abo ut the form of cricket is that 20-20 format kills Test cricket .As per Rahul Dravid one of the most successful Indian cricketer â€Å"T20 is unique and lot of young Indian players are excelling in this format. Whether they can take this confidence to the next level is debatable. It’s not going to be easy and the skills with which you achieve success in T20 may not help you give you success in Ranji and Tests† But the continuous success of Indian cricket in all forms of cricket in the last 2 years proves that this analysis of Rahul proved to be wrong. The confidence these youngsters have gained from 20-20 proved to useful in the other forms of cricket also. http://www. Indian Premier League (IPL)cricketlive. om/Indian Premier League (IPL)/indian-premier-league-quotes CONCLUTION INDIAN PREMIER LEAGUE (IPL)’s ability to sustain and grow its popularity in the long-term depends on the ability of individual franchises to break out and become large media properties on their own. Franchisees may also have to increase their marketing and promotional spends to effectively monetise their fan base and build brands out of their respective teams. Apart from finding more team sponsors, franchisees may try to increase the mix of premium seating in their home stadiums. At the moment a bit might be  too  different if we look INDIAN PREMIER LEAGUE (IPL) and ICL.In  the recent  format  advantage  can  be  taken  by  organising   matches  between   this  two winners that is more matches can be played between the two leagues. In the coming year more innovation is expected we might be able to see 10-10 or a 5-5 over format of cricket. Recession VS INDIAN PREMIER LEAGUE (IPL) Modi said INDIAN PREMIER LEAGUE (IPL) will not be hit by INDIAN PREMIER LEAGUE (IPL) but unfortunately it did – by article on http://cricketnext. in. com/news/recession-wont-hit-Indian Premier League (IPL)-auction-modi/37855-14. html And http://www. Indian Premier League (IPL)ticket. om/2009/01/Indian Premier League (IPL)-season-2-recession-hits-Indian Premier League (IPL). html CRICKETNEXT – With big names such as Pietersen and Flintoff, the second INDIAN PREMIER LEAGUE (IPL) auction in Goa next week will be eagerly watched. INDIAN PREMIER LEAGUE (IPL) chairman Lalit Modi tells CNN-IBN that he expects the auction to generate quite a buzz despite the economic recession INDIAN PREMIER LEAGUE (IPL)TICKET – The year  2007-08 saw sackings like never before in the world of cricket. From  coachesto CEOs and  officials  of all kinds, almost  everybody  was shown the door for reasons notpertaining  to performance alone.The year  2008-09  promises  to be a  little different. The year  2008-09  promises  to be a  little different. This year, it won't just be  coachesand  officials  getting  the pink slips; even cricketers will get them. At least three  franchisees  of the  Indian Premier League  (INDIAN PREMIER LEAGUE (IPL)) have already taken thenecessary  steps to downsize their teams. The marching orders are likely to be served at the junior level. While Mumbai Indians plan to bring down their 27-member contingent to 18, teams like Deccan Chargers and Delhi Daredevils are planning similar moves. . So what has triggered the move? Recession?Not really if the  franchisees  are to be believed. Simply put they have grown wiser in the second year. â€Å"Last year, we were very new to the concept and it all happened so fast. But this year onwards, expect most of the teams to work on a target-based princIndian Premier League (IPL)e. They know exactly what they're going to be eyeing for or in terms of cricket, what their team composition is going to be during the two-month period,† says a franchise official. Chargers have given Adam Gilchrist and Darren Lehmann, captain and coach respectively, the entire responsibility of manning team  requirements.Of co urse, as one Chargers official suggests, this has come with a rider to get rid of all extra costs. â€Å"In general, most  franchisees  now have a better idea of a core group functioning. Similarly, the captain, coach and senior players have a good understanding of the kind of team required. We're going to stick to that,† he says. Other than the under-19 players (two per franchise), bought on a three-year contract during the 2008 auctions after India won the World Cup in Malaysia, most of the fringe players, picked from the domestic circuit, will in all likelihood be dumped.Mumbai Indians are tight-lipped for now, waiting for Sachin Tendulkar to give his nod, before the axe is wielded. â€Å"It's going  to be a  common affair with the economic scenario so depressing. It won't be the case with Mumbai alone,† says an official involved closely with the Mumbai cricket. EXCESS BAGGAGE At least three INDIAN PREMIER LEAGUE (IPL)  franchisees  have already taken th e  necessary  steps to downsize their teams. The marching orders are likely to be served at the junior level, most of them being fringe players. Mumbai Indians plan to bring down 27-member contingent to 18; waiting for Tendulkar's nod.Teams like Deccan Chargers and Delhi Daredevils are planning similar moves. The reason? Teams want to work on target-based princIndian Premier League (IPL)e. INDIAN PREMIER LEAGUE (IPL)  A  GAME  OR  BUSINESS TV,Internet,Newspapers Everymedium is flooding with DLF INDIAN PREMIER LEAGUE (IPL),a privateevent; that above all,explains the successof Indian Premier League. For a privateevent ,entire media is fighting to give freeof cost coverage! Strange ,but  Interesting! So what marketing and branding strategyhas worked in favour of INDIAN PREMIER LEAGUE (IPL)?Charm Of INDIAN PREMIER LEAGUE (IPL): †¢ Mega Event †¢ To keep it focused in 20 overs †¢ It structured teams around states †¢ By following a well tried  internatio nalmodel of clubs and player auctions †¢ Media hype †¢ Board of Cricket Control in India †¢ Shah Rukh Khan, Preity Zinta and ShilpaShetty Cost of teams: †¢ Rajasthan  Royal  $67mn †¢ Kolkata  Knight  Riders  $75. 09mn †¢ Delhi  Daredevils  $84mn †¢ Kings  XI  Punjab  $76mn †¢ Royals Challengers Bangalore $111. 6mn †¢ Hyderabad  Deccan  Charges  $107 †¢ Chennai  Superkings  $91mn †¢ Mumbai  Indians  $111. 9mn Sahara  Pune  Warriors  $370mn †¢ 10 Kochi $333. 33mn Valuation 1. Rajasthan Royal $45. 2mn 2. Kolkata Knight Riders $46mn 3. Delhi Daredevils $40. 5mn 4. Kings XI Punjab $36. 1mn 5. Royals Challengers Bangalore $41. 9mn 6. Hyderabad Deccan Charges $34. 4 7. Chennai Super kings $48. 8mn 8. Mumbai Indians $40. 8mn Team composition rules are: Sponsorship: A deal with beer and airline conglomerate Kingfisher at $26. 5-million [pic] So where is the money coming from†¦ Media Right |Central revenue |Money raised by franchise |Franchise Bid Money | |$1billion for 10yrs |Title sponsorship of event |Selling advertisement for stadia |Cost of teams | |Sony |Licensed merchandise |Licensing products | | | | |Merchandise sale | | | | |Advertising on ticket | | | | |Gate money | | Money Sources |BCCI |Franchise |Players | |Media Right |20% |72% |8% | |Central Revenue |40%